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Korean Beauty Trends & Industry News: 24-10-26


Teen Beauty Boom: A New Power in Korea's Beauty Market

    In recent years, Korean teenagers have become a powerful consumer base in the beauty industry. For high school student Kim Se-hee (alias, 18) in Seoul, wearing makeup has become part of her daily routine. Inspired by makeup tutorials on YouTube and advice from beauty influencers, Kim learns makeup techniques and explores affordable products to create her own look.

According to KakaoStyle's platform, Zigzag, teenage spending on cosmetics surged by 383% between July and September of this year compared to the previous year, with the number of young buyers rising by nearly 300%. Makeup accounts for more than half of these purchases, followed by beauty tools and sunscreen. Popular brands include BBIA, Rom&nd, Etude, Too Cool for School, Clio, Peripera, Cologram, and Lilybyred.

Teen beauty trends have also been fueled by the desire to emulate the looks of popular K-pop idols like IVE's Wonyoung, NewJeans' Minji, and aespa's Karina. Customized student makeup tutorials are wildly popular, with some videos reaching millions of views, further fueling the trend.

To meet this rising demand, Zigzag has launched exclusive sets and promotions, improving its competitive edge with faster delivery and personalized services.


Curly Beauty Festa's Success: Fourfold Growth in Partner Sales

    Curly's 12-day "Beauty Curly Festa 2024" brought significant growth, boosting partner sales by a whopping 400% compared to the previous year. Held at Dongdaemun Design Plaza (DDP) in early October, the event showcased 411 brands with over 4,400 products at discounts of up to 82%.

The event’s success extended online, where smaller indie brands saw remarkable gains. Sales at the "Innovation Hall" grew by 6.6 times, and top-selling vegan and clean beauty brands, including Dalba and La Rosee, achieved growth rates exceeding 200 times. High-end brands like Shiseido and Lancome in the "Prestige Hall" also enjoyed robust demand with 2.6 times more sales.

Dalba’s White Truffle First Spray Serum led with 5,200 units sold, thanks to appealing discounts and free shipping. Skin care sales saw the highest growth at 38 percentage points, followed by makeup (30%), body care (26%), and luxury beauty (23%). Online, daily visitors to Curly Mall grew by over five times, while the offline event attracted around 20,000 people, 20% of whom were new customers.

Curly plans to continue collaborating with brands and offering quality products to broaden its customer base.


Amorepacific's AI System Earns Top Honors at Global Cosmetic Science Congress

    Amorepacific’s AI-driven sensory evaluation system "Sensorynoid" was recognized as one of the top five research achievements at the IFSCC Global Cosmetics Congress, held in Foz do Iguacu, Brazil, from October 14-17. Sensorynoid uses ingredient data to precisely predict the sensory experience of finished products with 90% accuracy, combining Amorepacific’s extensive knowledge of human testing with advanced digital technology.

At the congress, researcher Lee Jung-yoo from Amorepacific’s R&I Center presented on “Artificial Tactile Systems and High-Precision AI Simulation for Cosmetic Development.” Additional presentations included a visualization-based skin diagnostic system, “Doctor Amore,” and plant-based PDRN, a vegan substitute for conventional animal-derived PDRN. Derived from microalgae, this PDRN offers anti-inflammatory and wound-healing benefits while supporting sustainability goals in cosmetics.

Founded in 1959, IFSCC is the world’s largest cosmetic science congress, with this year’s theme centered on biodiversity and sustainable technology in cosmetics. Amorepacific’s advancements underscore its commitment to sustainable beauty innovation on a global scale.
Location: 한국

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