The landscape of Korea’s beauty industry is shifting, with convenience stores emerging as unexpected players in the cosmetics market. No longer confined to high-end department stores or specialty shops, beauty products have found a new home on the shelves of GS25, CU, and 7-Eleven. By embracing affordability and accessibility, these convenience store chains are disrupting traditional distribution channels, signaling profound implications for Korea's beauty sector. Affordable Beauty for the Value-Conscious Consumer In an era of high inflation, consumers are prioritizing practicality and value. Convenience stores have stepped in to meet these demands, offering essential skincare products like sheet masks, sunscreens, and serums at prices ranging from $0.50 to $3. These items, often packaged in single-use portions, have gained immense popularity, particularly among Gen Z and Millennials. This strategic focus on affordability is not only a nod to you...
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