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Korean Beauty Trends & Industry News: 24-06-26

HanKook Kollmar Unveils AI-Powered Custom Hair Loss Cosmetics

    HanKook Kollmar, a prominent player in South Korea's cosmetics industry, has announced its development of a cutting-edge AI technology that precisely diagnoses individual types of hair loss and recommends tailored hair loss treatment cosmetics. The technology identifies 16 types of androgenic alopecia, offering a potential 10,000 customized cosmetic solutions to consumers.

This advanced approach utilizes DNA biomarkers from the scalp, analyzing over a million genetic data points to accurately determine the type of hair loss. HanKook Kollmar is developing cosmetics that consider about 700 genetic variants for each type of androgenic hair loss. Moreover, the company has recently patented a hair loss treatment involving ginseng root extract, which has been proven effective in mitigating hair loss at the World Congress for Hair Research. This innovation underscores HanKook Kollmar's commitment to providing high-quality, customized cosmetics based on this pioneering technology.


Olive Young Boosts Global Tourism with K-Beauty Experience Program

    Olive Young, under CJ Corporation, is making significant strides in establishing a global hub for K-Beauty through its 'K-Beauty Docent Program' targeted at international tourists. This initiative is part of the '2024 Korea Beauty Festival' organized by South Korea's Ministry of Culture, Sports and Tourism and the Korea Tourism Organization. Held in Myeongdong, Seoul, the program offers participants seminars on beauty at BeautyPlay in Myeongdong and Hongdae, followed by a hands-on experience with the latest K-Beauty trends and products at nearby Olive Young stores.

In collaboration with the global travel platform Trip.com, Olive Young also offers discounts at partner stores and presents K-Beauty products to international visitors using the 'Visit Busan Pass' in Busan. These efforts are part of Olive Young’s strategy to regularize the K-Beauty experience program, enhancing its role in boosting Korea's tourism by integrating K-Beauty into the core of cultural attractions, substantially contributing to the brand’s sales and transforming Myeongdong into a mecca for K-Beauty.


Massive Detection of Hazardous Substances in Cosmetics Purchased Overseas, Consumer Alert Issued

    Significant levels of hazardous substances like heavy metals and tar dyes have been detected in cosmetics sold through international online shopping platforms such as AliExpress, Temu, and Qoo10. According to the Korea Consumer Agency, these toxic substances exceeded domestic safety standards in several makeup products, including eyeshadow, blush, and lip gloss, highlighting risks like lead and chromium contamination. Some products also contained tar dyes banned for use in products for infants and children under 13.

These findings prompt a stern warning to consumers about purchasing cosmetics from overseas platforms. The involved platform operators have already taken steps to halt the sale of these hazardous products, and ongoing inspections by the Korea Consumer Agency and the Fair Trade Commission aim to eliminate the distribution of harmful products to ensure consumer safety and well-being.


South Korea's MFDS Cracks Down on 84 Cases of False Advertising for Feminine Hygiene Products

    South Korea's Ministry of Food and Drug Safety (MFDS) has identified 84 cases of false and exaggerated advertising among 128 online listings for feminine hygiene products. These products were misleadingly promoted with therapeutic properties typical of pharmaceuticals, which led to their usage indications being extended inappropriately to internal use. The MFDS has ordered the removal of these listings and is pursuing legal actions against the responsible entities.

The MFDS advises consumers to only purchase products with proven safety and effectiveness for internal cleansing purposes, stressing the importance of selecting approved medications or medical devices. The agency remains committed to continuous monitoring and regulation of online advertisements to ensure that consumers can use cosmetics safely.
Location: 한국

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