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Korean Beauty Trends & Industry News: 24-05-23

K-Beauty Pop-Up Store in Dubai to Expand Middle East Market

    The Seoul Metropolitan Government is set to open a K-Beauty pop-up store in Dubai this September, aiming to support small and medium-sized enterprises (SMEs) in their bid to enter the Middle Eastern market. The pop-up store will operate for 3 to 5 days in a Dubai shopping mall, featuring 30 selected beauty companies. The selection covers four categories: general cosmetics, halal and vegan cosmetics, inner beauty, and beauty tech.

Chosen companies will receive support for business matching, entry into UAE sales channels, and export consulting related to Middle East market penetration. Pre-event online consultations will help identify buyer preferences, and assistance will be provided from sample shipment to product approval and market entry. The initiative also includes leveraging local influencers for SNS marketing to boost brand awareness.

In the selection process, additional points will be given to certified companies, startups, and those demonstrating social value. Interested companies can apply from May 23 to June 12 by submitting the necessary documents via Google Forms. Final selections will be announced in June.

Kwon So-hyun, Director of the Beauty and Fashion Industry Division at Seoul City, stated, "We aim to discover competitive small beauty brands and support their entry into foreign markets by analyzing Middle Eastern culture, including halal and vegan trends. Our goal is to help promising SMEs become global K-Beauty representatives." The Seoul Metropolitan Government plans to continue offering diverse support to help SMEs grow into global brands.


Cosmax Innovates Beauty Industry with AI-Based Color Matching System

    Cosmax, a leading cosmetic ODM (original development manufacturing) company, has announced the development of an AI-based "Smart Color Matching System" after three years of research. This new system digitizes the product development process, aiming to secure a competitive edge in the global beauty market. The system involves establishing a color measurement method, data processing AI model development, and application to their R&D platform.

The color matching process, which traditionally relies heavily on researchers' subjective judgment and experience, often takes a long time. Cosmax's AI system converts all perceivable color values into data, quantifying color differences. This enables the prediction of new formulation colors without extensive manual testing. The system also features a comprehensive database of makeup product colors, allowing for quick comparison and identification of similar color combinations.

Initially, the system will be applied to color-sensitive products like eyeshadows and blushes, with plans to expand to lipsticks and foundations. Cosmax also intends to integrate this AI system into production sites for quality verification and color matching processes.

Park Chun-ho, Head of the R&I Center at Cosmax, emphasized, "The development of the Smart Color Matching AI System is a result of our continuous digital transformation efforts. We will continue to develop innovative solutions that meet customer and consumer demands, securing a significant competitive edge in the global beauty market." This new AI system is expected to revolutionize the makeup product development process, improving efficiency and responsiveness to customer feedback.


CJ Olive Young Launches Shutterbrity 3.0 to Share K-Beauty Trends

    CJ Olive Young is recruiting for the third cohort of "Shutterbrity," a group of influencers active on its 'Shutter' app, until June 6. Shutter, an app-in-app service launched in October 2023, allows Olive Young membership users to share content and interact via likes and comments.

The recruitment campaign aims to select up to 300 Shutterbrities. Interested members can apply through the Olive Young app and must post at least one Shutter content piece during the event period. The selected influencers will be announced after June, and their activities will run from July 1 to December 31 for six months.

Chosen Shutterbrities will receive monthly activity points for use at Olive Young stores and online. They will also benefit from regular training and lectures to grow as beauty influencers. Outstanding Shutterbrities might also get opportunities to model in Olive Young's advertising campaigns, as evidenced by the involvement of a previous Shutterbrity in the current campaign's ads and posters.

During the recruitment campaign, various events will be held to promote Shutterbrity activities. This includes a social media contest for customers to post on Instagram with specific hashtags, with prizes like keyrings from the popular store MORE JUDE. Olive Young will also conduct "Campus Attack" events targeting the key demographic of 20-somethings by visiting universities in the Seoul area, offering personal color analysis, and distributing cosmetic samples and ice cream suited to individual skin tones.

An Olive Young representative noted, "More members are turning to the Olive Young app to find items and beauty tips recommended by Shutterbrities. We aim to foster communication among our 14 million membership users, evolving into a platform where the latest beauty trends are voluntarily shared."
Location: 한국

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