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Korean Beauty Trends & Industry News: 24-05-17


Strengthening Korea-China Cosmetics Export Regulation Cooperation

    The Ministry of Food and Drug Safety (MFDS) of Korea has strengthened its cooperation with China's National Medical Products Administration (NMPA) by signing a memorandum of understanding (MOU). This agreement, established during a high-level meeting in Osong, Korea on May 16, aims to support the export of Korean cosmetics. China is the largest market for Korean cosmetics, accounting for 32.8% of total exports. However, recent figures show a decline in export value from $3.8 billion in 2020 to $2.78 billion in 2023, highlighting the need for regulatory cooperation.

The high-level meeting, proposed by the MFDS during their visit to China last year, focused on simplifying the approval process for functional cosmetics and sharing safety assessment trends. The newly signed MOU, which will last for five years, ensures ongoing exchange of legislative, safety, and approval information between the two countries.

On May 17, the MFDS will host a seminar and business meeting to explain recent Chinese cosmetic safety guidelines and address industry queries. Kim Yoo-mi, Deputy Director of the MFDS, stated that this cooperation will help reduce non-tariff trade barriers and solve industry challenges, aiding the recovery of the Chinese export market. The collaboration will institutionalize high-level meetings and enhance practical exchanges, playing a crucial role in alleviating difficulties for the Korean cosmetics export industry and promoting global market expansion.


AI-Powered Customized Skincare Product Recommendation System

    The Korea Electronics and Telecommunications Research Institute (ETRI) has developed an AI-based technology to recommend skincare products tailored to individual skin conditions. This innovative system, announced on May 16, analyzes the application properties of cosmetics to provide personalized recommendations.

The research team collected data mimicking the action of applying cosmetics to the skin, converting the frictional forces into frequencies, and analyzing the changing frequency signals over time. This technique detects differences in absorption rates, helping to gauge the effectiveness of the products.

Testing 17 AmorePacific products, the system measured moisture levels on a scale of 1 to 15, achieving a 99% accuracy rate in blind tests. This AI system replaces traditional expert evaluations, reducing time and costs while providing consistent and objective assessments.

Developed in collaboration with Terra Leader and AmorePacific, the system utilizes 5,000 datasets for AI deep learning. Yang Yong-seok, head of ETRI's Intelligent Component Sensor Research Division, emphasized the potential for further research into residual feel, thermal sensations, fragrance, and color analysis. This technology promises significant contributions to the K-beauty industry and has potential applications in various fields, including fabric touch evaluation, paint properties, and tire friction characteristics.


Daegu International Beauty Expo to Open on May 17

Daegu City will host the 11th Daegu International Beauty Expo from May 17 to 19 at EXCO’s west wing. This expo, celebrating the synergy between local beauty services and K-beauty, will feature 120 beauty-related companies with over 200 booths showcasing various products and the latest trends.

The event will include export and purchase consultation sessions, inviting 34 international buyers from countries such as China, Vietnam, Australia, France, and Canada. Domestic distribution buyers from 22 companies, including Alibaba Tmall Global, CJ ENM, Lotte, and Hyundai Home Shopping, will also participate.

Highlighting industry trends, the expo will showcase beauty tech, customized cosmetics, vegan beauty, and clean beauty products. The Daegu Beauty Export Association and regional beauty industries will be represented through joint booths.

The expo will feature a makeover show on May 17, with participation from makeup artist Kwon Jun-woo, YouTuber Kim Miso, and TikToker Yuna K-Review. Other events include the opening hair show, Daegu Mayor’s Cup Beauty Contest, K-Nail Competition, and the International Skin Beauty Contest, attracting over 1,100 participants from the beauty industry.

Beauty colleges will offer makeup, nail art, and other beauty experiences to visitors. The Beauty College Pavilion, which had three universities last year, will see eight universities participating this year, providing diverse beauty experiences and promoting related academic programs.

Kim Sun-jo, Deputy Mayor of Daegu, expressed hope that the event would be a platform for new market opportunities and the acquisition of the latest beauty trends, contributing to the innovation and growth of the beauty industry.
Location: 한국

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