Skip to main content

Korean Beauty Trends & Industry News: 24-05-17


Strengthening Korea-China Cosmetics Export Regulation Cooperation

    The Ministry of Food and Drug Safety (MFDS) of Korea has strengthened its cooperation with China's National Medical Products Administration (NMPA) by signing a memorandum of understanding (MOU). This agreement, established during a high-level meeting in Osong, Korea on May 16, aims to support the export of Korean cosmetics. China is the largest market for Korean cosmetics, accounting for 32.8% of total exports. However, recent figures show a decline in export value from $3.8 billion in 2020 to $2.78 billion in 2023, highlighting the need for regulatory cooperation.

The high-level meeting, proposed by the MFDS during their visit to China last year, focused on simplifying the approval process for functional cosmetics and sharing safety assessment trends. The newly signed MOU, which will last for five years, ensures ongoing exchange of legislative, safety, and approval information between the two countries.

On May 17, the MFDS will host a seminar and business meeting to explain recent Chinese cosmetic safety guidelines and address industry queries. Kim Yoo-mi, Deputy Director of the MFDS, stated that this cooperation will help reduce non-tariff trade barriers and solve industry challenges, aiding the recovery of the Chinese export market. The collaboration will institutionalize high-level meetings and enhance practical exchanges, playing a crucial role in alleviating difficulties for the Korean cosmetics export industry and promoting global market expansion.


AI-Powered Customized Skincare Product Recommendation System

    The Korea Electronics and Telecommunications Research Institute (ETRI) has developed an AI-based technology to recommend skincare products tailored to individual skin conditions. This innovative system, announced on May 16, analyzes the application properties of cosmetics to provide personalized recommendations.

The research team collected data mimicking the action of applying cosmetics to the skin, converting the frictional forces into frequencies, and analyzing the changing frequency signals over time. This technique detects differences in absorption rates, helping to gauge the effectiveness of the products.

Testing 17 AmorePacific products, the system measured moisture levels on a scale of 1 to 15, achieving a 99% accuracy rate in blind tests. This AI system replaces traditional expert evaluations, reducing time and costs while providing consistent and objective assessments.

Developed in collaboration with Terra Leader and AmorePacific, the system utilizes 5,000 datasets for AI deep learning. Yang Yong-seok, head of ETRI's Intelligent Component Sensor Research Division, emphasized the potential for further research into residual feel, thermal sensations, fragrance, and color analysis. This technology promises significant contributions to the K-beauty industry and has potential applications in various fields, including fabric touch evaluation, paint properties, and tire friction characteristics.


Daegu International Beauty Expo to Open on May 17

Daegu City will host the 11th Daegu International Beauty Expo from May 17 to 19 at EXCO’s west wing. This expo, celebrating the synergy between local beauty services and K-beauty, will feature 120 beauty-related companies with over 200 booths showcasing various products and the latest trends.

The event will include export and purchase consultation sessions, inviting 34 international buyers from countries such as China, Vietnam, Australia, France, and Canada. Domestic distribution buyers from 22 companies, including Alibaba Tmall Global, CJ ENM, Lotte, and Hyundai Home Shopping, will also participate.

Highlighting industry trends, the expo will showcase beauty tech, customized cosmetics, vegan beauty, and clean beauty products. The Daegu Beauty Export Association and regional beauty industries will be represented through joint booths.

The expo will feature a makeover show on May 17, with participation from makeup artist Kwon Jun-woo, YouTuber Kim Miso, and TikToker Yuna K-Review. Other events include the opening hair show, Daegu Mayor’s Cup Beauty Contest, K-Nail Competition, and the International Skin Beauty Contest, attracting over 1,100 participants from the beauty industry.

Beauty colleges will offer makeup, nail art, and other beauty experiences to visitors. The Beauty College Pavilion, which had three universities last year, will see eight universities participating this year, providing diverse beauty experiences and promoting related academic programs.

Kim Sun-jo, Deputy Mayor of Daegu, expressed hope that the event would be a platform for new market opportunities and the acquisition of the latest beauty trends, contributing to the innovation and growth of the beauty industry.
Location: 한국

Comments

Post a Comment

Popular posts from this blog

The 14th K-Beauty Expo in Korea is coming soon

Upcoming 14th K-Beauty Expo in Korea: An Overview The 14th K-Beauty Expo Korea is set to take place at KINTEX Exhibition Center from October 6th to 8th, 2022. This three-day event offers a comprehensive look at the present and future of the Korean beauty industry. Upcoming 14th K-Beauty Expo in Korea: How Big Is the Event? This year's K-Beauty Expo will feature 320 companies from roughly 20 countries. With multiple brands represented by each company, we expect to see over 400 booths—more than double last year's size. Around 100 international buyers will also be invited via KOTRA's global trade halls for an on-site export fair. Upcoming 14th K-Beauty Expo in Korea: What's On Offer? Special halls will be dedicated to various themes: hair care, clean beauty, and smart beauty. For the first time in three years, the expo will also host in-person export consultations. This is significant because the pandemic had previously caused a decline in such opportunities for beauty com...
Post a Comment
Read more

Types of pimples

Different types of Pimples(Acne) Pimple, aka Acne, appears out of nowhere and disturbs our skin even if we do provide special attention to our skin. Many people suffer and get stressed because of this pimple. To overcome this, some may use various cosmetics, some may receive dermatological treatment, and furthermore, some may apply drugs containing steroids. Your attitude to dealing with pimples is very reasonable and understandable. When I have a terrible pimple on my face in the mirror, I would first find out how to get rid of it right away and what to apply to my face. There are so many different kinds of pimples. What most people do get confused about is that they think all the different types of pimples grow from the very start having the kind.  In fact, that's wrong. Types of pimples are distinguished and are classified by their stage of growing. In this post, let's first look at the difference between the types of pimples we're fighting against, and how they're d...
Post a Comment
Read more

Misleading Claims in Microneedle Skincare Products: 82 Cases Identified

     Recently, microneedle skincare products have gained significant popularity, but Korea’s Ministry of Food and Drug Safety (MFDS) has uncovered that over 80% of these products being sold online are making false or exaggerated claims. After reviewing 100 online posts, the MFDS found that 82 of them violated Korea’s cosmetics regulations, leading to requests for the posts to be blocked by the Korea Communications Standards Commission. The misleading advertisements primarily claimed that microneedles could penetrate deep into the skin layers or promised immediate pore reduction, both of which are not scientifically validated for general cosmetic products. Microneedles are a medical technology designed to deliver substances into the deeper layers of the skin, typically used in drugs and medical devices. However, in the cosmetics industry, these products generally do not have the same capabilities. Some companies falsely advertised their products as having effects similar t...
Post a Comment
Read more