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Korean Beauty Trends & Industry News: 24-04-26

AmorePacific Launches Glass Bottle Recycling Initiative

    AmorePacific Group, in collaboration with the Korea Resource Circulation Service Center, has officially launched a pilot project for recycling cosmetic glass bottles in celebration of Earth Day. This initiative, part of a broader agreement signed on February 15th to boost glass bottle recycling, has commenced in five apartment complexes in Osan and Cheonan, South Korea.

The collected bottles undergo initial sorting at the Osan Logistics Center before being processed and crushed at the recycling center's facilities. They are then reincorporated into cosmetic containers through AmorePacific's primary container supplier, BerSangSpacific, which has passed the European Container Glass Federation's standards for using 10% recycled glass material in March.

AmorePacific plans to incorporate up to 20% of these recycled materials into their main brands such as Sulwhasoo, Laneige, Hera, and HanYul. Additionally, to commemorate Earth Day, AmorePacific is running the 'AmoreCycle' online campaign, which offers participants the chance to win refillable HanYul products and easily recyclable Primera products through a raffle.


CJ Olive Young Opens Flagship K-Beauty Store in Hongdae

    CJ Olive Young has inaugurated its second-largest store, 'Olive Young Hongdae Town,' in the bustling district of Hongdae, a popular haunt for the global 2030 demographic. This flagship venue is set to be a trendsetter in K-beauty, blending culture, art, and shopping in one vibrant location.

Spanning three floors, Hongdae Town will go beyond traditional shopping experiences by offering monthly collaborative pop-up zones featuring new beauty brands and cross-industry content. The store design includes K-pop and graffiti art elements, reinterpreting Hongdae’s street culture visually through media facades and artistic installations in the interior and exterior.

Positioned on a pathway from Hongik University Station to a popular walking street, the store aims to attract both international tourists and local customers attuned to the latest trends. Olive Young plans to transform its 'Hongdae Entrance' store into a specialized outlet catering to global customers by the end of June, making it a new hub for K-beauty following Myeongdong.


KOTRA Hosts 'K-Lifestyle in Shanghai' to Tap Into China's Premium Market

    The Ministry of Trade, Industry and Energy, together with KOTRA, has spearheaded the 'K-Lifestyle in Shanghai' event, aiming to penetrate China's premium consumer goods market. This initiative is part of a broader strategy to revitalize the economy through increased exports and investments, targeting the evolving Chinese consumer trends.

The event featured participation from 100 leading Chinese buyers and 98 South Korean companies, engaging in a series of offline sales consultations, business forums, and showcases of exceptional K-goods. Discussions at the business forum focused on the economic forecast for 2024, changes in Sino-Korean trade environments, and updates in certification policies reflecting the shifting consumer preferences towards health and value-oriented Korean products.

KOTRA emphasized the continuous demand in China for premium products from Korea and other countries, highlighting the importance of the Chinese market for Korean businesses looking to expand their global footprint.


Aekyung Industrial Expands into the US Market with Silicon2 Collaboration

    Aekyung Industrial has announced its strategic entry into the US market through a collaboration with the global K-beauty distribution platform, Silicon2. This partnership, formalized at Aekyung's headquarters in Mapo-gu, Seoul, aims to leverage Amazon, the largest online platform in the US, starting this May. Additionally, the collaboration will see Aekyung's flagship products from the AGE20’S line introduced in Silicon2's first offline store in the US, 'MOIDA'.

Silicon2 has secured the US distribution rights for six varieties of Aekyung's AGE20’S Signature Essence Pact Intense Cover. Three shades have been specifically developed to cater to the diverse skin tones of American consumers. Later this year, Aekyung plans to launch sun care products exclusively designed for the US market.

A representative from Aekyung stated, "Through our partnership with Silicon2, we plan to expand our distribution channels within the US market, enhancing our customer engagement and providing an enriched product experience." This agreement is part of Aekyung's broader strategy to solidify its position in the global K-beauty market and ensure a stable foothold in the US.
Location: 한국

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