Skip to main content

Korean Beauty Trends & Industry News: 24-04-22


Coupang Mesmerizes with Mega Beauty Event in Seongsu-dong

    Coupang successfully hosted its third beauty experience event at the Mega Beauty Show Virtual Store in Seongsu-dong, Seoul. From the 19th to the 21st, attendees who purchased products via Coupang's app could receive a "Beauty Box" worth up to KRW 280,000 on a first-come, first-served basis. 

The event offered a plethora of beauty product trials and featured K-Beauty consulting booths that provided marketing and sales strategy advice to small and medium beauty enterprises. Over 4,000 visitors attended over three days, expressing high satisfaction. This event is part of Coupang's strategy to strengthen its foothold in the beauty market, incorporating fun activities like games and roulette to enhance brand promotion.

Clio Strengthens Grip on Japanese Cosmetic Market with Strategic Acquisitions

    South Korean cosmetic manufacturer Clio has acquired stakes in several Japanese companies, including the cosmetic distributor Duwon and the import agency Kiwami, for a total of about KRW 8.3 billion. This move has led to the establishment of "Clio Japan," a formal corporation set to enhance Clio’s distribution and sales structure within Japan. 

Duwon has been partnering with Clio since 2013 to distribute popular Clio brands like Peripera across approximately 15,000 drugstores and variety shops throughout Japan. Clio's strategic collaborations and promotions, including limited edition products through partnerships with popular characters, have significantly boosted its brand recognition and sales in the competitive Japanese market.


MFDS Supports Cosmetic Manufacturers with CGMP Evaluation Guide

    The Ministry of Food and Drug Safety (MFDS) has published a guidebook titled "Key Supplementary Cases in the Evaluation of Good Manufacturing Practices (CGMP) for Cosmetics," aimed at bolstering quality management among cosmetic manufacturers. The guidebook includes common compliance issues identified during CGMP evaluations and is intended to aid manufacturers in preparing for CGMP certification, crucial for competing in the international market. 

Since its introduction in 1990, CGMP has become increasingly important, especially as countries like China offer exemptions from certain tests for CGMP-compliant companies. The guidebook is expected to play a vital role in helping Korean companies enhance their global competitiveness.


Seoul City Fosters Beauty Industry Experts with 'Beauty Business Academy'

    Seoul City has launched the 'Seoul Beauty Business Academy' to train professionals in the beauty industry, focusing on manufacturing, marketing, and brand creation. The academy offers tailored courses for beginners and experienced workers, aiming to quickly integrate them into the workforce or assist with career transitions and startups. 

Additionally, special lectures on hair and makeup trends and job preparation are available to all students, including international students. This initiative is part of Seoul’s effort to respond to industry needs and strengthen its educational programs to support career and business opportunities in the beauty sector.
Location: 한국

Comments

Post a Comment

Popular posts from this blog

Korean Beauty Trends & Industry News: 24-12-20

Korean Convenience Stores Enter the Affordable Beauty Market      Korean convenience stores are now competing aggressively in the affordable beauty market, targeting younger consumers in their teens and twenties with skincare products priced around 3,000 KRW (about $2.50). These products emphasize small, travel-friendly sizes, practical use, and budget-friendly pricing, making them particularly appealing to younger shoppers. GS25 recently launched six affordable beauty products, including the "Scinic Moist Tone-Up Sun Cream," priced at 3,000 KRW for six individually packaged 2mL units. Earlier this year, GS25 introduced 700 KRW sheet masks and 1,000 KRW moisture pads, doubling its skincare offerings from 10 products last year to 20 in 2024. Similarly, CU launched three affordable skincare products in September, selling 30,000 units in just three months. CU's lineup has expanded to include skin-repairing ampoules and hand creams. Even Seven-Eleven has joined the trend with...
Post a Comment
Read more

Korean Beauty Trends & Industry News: 23-12-18

Intensifying Competition in Cosmetics Delivery: CJ Olive Young, Coupang, Daiso in the Fray In the dynamic world of Korean beauty, CJ Olive Young, Coupang, and Daiso have plunged into a competitive race for cosmetics delivery.  CJ Olive Young's same-day service, "Delivers Today," has seen a 70% increase in usage this year compared to the last. In Seoul, over half of the online orders are delivered through this rapid service.  This company was the first in the cosmetics industry to introduce instant delivery, ensuring swift dispatch directly from stores near the delivery address through their mobile app and online mall. With over 1,300 CJ Olive Young stores nationwide, 80% of which stock indie cosmetics brands, orders made before 8 PM are delivered within 3 hours, averaging around 45 minutes. The company is also expanding its urban logistics centers (MFC) to metropolitan areas next year. Meanwhile, Coupang is focusing on delivering premium authentic cosmetics. In July, they...
Post a Comment
Read more

Helena Rubinstein: Unveiling the Life and Legacy of a Cosmetics Pioneer

Helena Rubinstein (1872-1965) was more than just a name in the world of beauty; she was a trailblazer who revolutionized the cosmetics industry.  From her modest beginnings in Poland to her reign as a global beauty titan, Rubinstein's journey remains an inspiration. Through her brand, Rubinstein pushed boundaries, championing the idea that beauty could be a powerful tool for women's empowerment. From Humble Beginnings to the Cosmetics Throne Helena Rubinstein was born in 1872 in Krakow, Poland. Leaving her homeland at a young age, she initially moved to Australia, where her career in the cosmetics industry began. Rubinstein noticed the harsh effects of the Australian sun on the skin and developed a cream to protect and moisturize it. This innovation led to the launch of Helena Rubinstein's first product, Valaze, a face cream formulated with herbs from the Carpathian Mountains. The success of Valaze was pivotal in Rubinstein's career, propelling her into the global cosme...
Post a Comment
Read more