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Korean Beauty Trends & Industry News: 24-04-11


Guidelines for Purchasing International Cosmetics Online

    The Korea Food and Drug Administration has issued a cautionary note to consumers regarding the surge in international online purchases of cosmetics. Shoppers are warned against deceptive advertisements claiming medical benefits such as improved dermatitis, reduced inflammation, or fat breakdown. There's a reminder that even products from familiar brands may have different ingredients or formulations depending on the country of sale, potentially including substances banned in Korea.

Consumers are advised to diligently review product descriptions and labels since international purchases lack the inspection processes mandatory for domestically imported cosmetics. In case of adverse reactions or side effects, consulting a specialist is recommended. For grievances, the Korea Consumer Agency's International Transaction Consumer Portal is available for consultation requests. The Administration commits to ensuring the safety of cosmetics for Korean citizens, emphasizing prevention of consumer harm from international purchases.


Showcasing Korean Beauty in Nagoya

    The Ministry of Trade, Industry, and Energy, along with the Korea Trade-Investment Promotion Agency (KOTRA), recently unveiled the "2024 K-Trendy Goods Promotion" at JR Nagoya Takashimaya Department Store. 

This event spotlights Korean consumer goods companies, especially in fashion and lifestyle products, aiming to pave the way for their entrance into the Japanese market. Brands like Depound and AEIOU have captured the attention of Japanese consumers, riding on the wave of the fourth Hallyu (Korean wave) which has seen a significant demand increase for Korean products across cosmetics, fashion, and general goods in Japan. 

The promotion aims to solidify the presence of Korean trends among Japanese consumers, particularly the Z generation, indicating a deepening cultural exchange between the two countries.


AmorePacific Opens 'New Beauty Square' in The Sandbox Metaverse

    AmorePacific has launched 'New Beauty Square,' a beauty-themed space within the metaverse platform The Sandbox. This initiative aims to sequentially unveil the stories and experiences of major brands under the AmorePacific group. 

The debut brand for this project is Innisfree, presenting a game based on its newly branded 'THE ISLE' universe, offering an immersive metaverse adventure. 'New Beauty Square' will combine global campaign efforts with offline events and digital content to enrich user experiences, marking a new standard in how global consumer goods companies can utilize the metaverse for brand communication. 

AmorePacific's entry into The Sandbox aims to broaden its reach to digital-native customers and engage with the global Z generation, enhancing its position as a leader in digital innovation within the beauty industry.


Coupang's Mega Beauty Show Virtual Store Tickets Sell Out

    Tickets for Coupang's 'Mega Beauty Show Virtual Store' have completely sold out, reflecting intense consumer interest. Scheduled to take place at Seongsu-dong Peach Garden from the 19th to the 21st, the event will host over 4,000 visitors over three days. This initiative, which first debuted last August, is designed to allow consumers to directly experience beauty products and assist small to medium-sized enterprises (SMEs) in expanding their customer base. 

Featuring brands that won the '2023 Beauty Awards,' such as Belif and Dr.Jart+, the virtual store also includes a 'Beauty Device' corner for hands-on testing of popular beauty gadgets. Additionally, visitors making purchases via the Coupang app or QR codes at the event will receive special 'Beauty Boxes,' with live streaming available for those unable to attend in person. This event underscores Coupang's efforts to present quality SME products to consumers up close, further integrating beauty and technology.
Location: 한국

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