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Benetus by J-como: Innovating Sustainable Beauty & Skincare


    Humanity's quest for beauty transcends time. What is the true meaning of beauty? J-como's launch of Benetus finds the answer in healthy skin. Starting a brand focused on restoring and maintaining healthy skin conditions as the essence of beauty.

Benetus is not just another cosmetic line but the culmination of J-como's extensive research and expertise in semiconductor and cosmetic material supply. The brand selects optimal ingredients to fundamentally solve skin concerns and develop products for healthy skin.

Benetus's beauty philosophy begins with a deep understanding and respect for the skin. It's about valuing the skin's natural health beyond external beauty, driving the brand to avoid unnecessary ingredients and create clean, safe products without irritation.

Moreover, Benetus pursues sustainable beauty through continuous reflection and action for environmental protection. This deep sense of mission considers not only individual health but also the health of our planet.


Benetus Product Philosophy


    Benetus goes beyond being a cosmetic brand; it seeks healthy, sustainable beauty. This philosophy, rooted in J-como's research and innovative approach, permeates every product line. The brand's core principles influence all decisions and product development processes.

The first principle is creating clean products without unnecessary ingredients or irritation, prioritizing skin health. During product development, strict criteria ensure only beneficial and essential ingredients are selected, providing consumers with safe products.

The second principle is offering safe, healthy products with carefully chosen ingredients. Benetus selects the most beneficial ingredients based on natural components and the latest scientific research, leveraging J-como's expertise in semiconductor and cosmetic materials.

The third principle involves continuous reflection and action for environmental protection. Benetus seeks sustainable methods from product packaging to production, using eco-friendly packaging materials and minimizing environmental impact.

These philosophies are reflected in all Benetus products, like the 2-in-1 Multi Sun, Lacto Cleanser, and Alaska Bubble Foam, demonstrating the brand's commitment to providing healthy, sustainable beauty beyond mere products.


Introduction to Key Products

Benetus, a brand pursuing healthy beauty through innovative product development, introduces its flagship products.

2-in-1 Multi Sun

A dual sunscreen combining chemical and physical blockers in one container, designed for users to choose or mix both types as needed. It features an airless vacuum pump for efficient use and minimizes white cast and skin irritation.

Lacto Cleanser


A cleansing product with lactobacillus ferment as its main ingredient, maintaining the skin's natural balance while providing deep cleansing. It leaves the skin moisturized and comfortable, even after cleansing, suitable for sensitive skin due to its gentle formula.

Alaska Bubble Foam

A foam cleanser using microbubble technology to effectively remove impurities and makeup residue. Enriched with natural ingredients like Alaskan glacier water, lactobacillus ferment extract, and honey extract, it keeps the skin hydrated after cleansing. Suitable for all skin types, including sensitive skin.

These products embody Benetus's commitment to healthy beauty and sustainable values, aiming to restore the skin's natural health beyond external appearance.


Sustainability and Environmental Protection

Benetus aims to realize sustainable beauty values with a sense of responsibility towards the Earth, not just skin-friendly products. The brand incorporates environmental protection into its corporate philosophy, seeking sustainable methods in all processes from production to packaging and shipping.

Eco-friendly Packaging

Benetus spares no effort in environmental protection, even in product packaging, using recyclable materials like paper tape, cushioning, and boxes to reduce single-use plastic. These practices encourage sustainable consumption and raise awareness of environmental protection.

Minimizing Environmental Impact

In product development, Benetus strives to minimize environmental impact, using natural ingredients and researching production methods that reduce environmental pollution. This reflects the brand's commitment to a sustainable future beyond cosmetics.


Compliance with Global Environmental Standards

Benetus adheres to global environmental standards, participating in international efforts for environmental protection. This commitment makes their products appealing worldwide, meeting the expectations of consumers seeking sustainable beauty.

Benetus's efforts extend beyond products to a promise for a better world, realizing the values of environmental protection and healthy beauty through sustainable beauty, contributing to a brighter future.


Sustainable Beauty for the Future

As a subsidiary of J-como, Benetus balances healthy beauty and environmental protection. With innovative products prioritizing skin health and responsible environmental practices, the brand encourages sustainable consumption and contributes to a better world for everyone. Benetus's approach, centered on health and sustainability, paves the way to a brighter future.
Location: 한국

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