Skip to main content

Benetus by J-como: Innovating Sustainable Beauty & Skincare


    Humanity's quest for beauty transcends time. What is the true meaning of beauty? J-como's launch of Benetus finds the answer in healthy skin. Starting a brand focused on restoring and maintaining healthy skin conditions as the essence of beauty.

Benetus is not just another cosmetic line but the culmination of J-como's extensive research and expertise in semiconductor and cosmetic material supply. The brand selects optimal ingredients to fundamentally solve skin concerns and develop products for healthy skin.

Benetus's beauty philosophy begins with a deep understanding and respect for the skin. It's about valuing the skin's natural health beyond external beauty, driving the brand to avoid unnecessary ingredients and create clean, safe products without irritation.

Moreover, Benetus pursues sustainable beauty through continuous reflection and action for environmental protection. This deep sense of mission considers not only individual health but also the health of our planet.


Benetus Product Philosophy


    Benetus goes beyond being a cosmetic brand; it seeks healthy, sustainable beauty. This philosophy, rooted in J-como's research and innovative approach, permeates every product line. The brand's core principles influence all decisions and product development processes.

The first principle is creating clean products without unnecessary ingredients or irritation, prioritizing skin health. During product development, strict criteria ensure only beneficial and essential ingredients are selected, providing consumers with safe products.

The second principle is offering safe, healthy products with carefully chosen ingredients. Benetus selects the most beneficial ingredients based on natural components and the latest scientific research, leveraging J-como's expertise in semiconductor and cosmetic materials.

The third principle involves continuous reflection and action for environmental protection. Benetus seeks sustainable methods from product packaging to production, using eco-friendly packaging materials and minimizing environmental impact.

These philosophies are reflected in all Benetus products, like the 2-in-1 Multi Sun, Lacto Cleanser, and Alaska Bubble Foam, demonstrating the brand's commitment to providing healthy, sustainable beauty beyond mere products.


Introduction to Key Products

Benetus, a brand pursuing healthy beauty through innovative product development, introduces its flagship products.

2-in-1 Multi Sun

A dual sunscreen combining chemical and physical blockers in one container, designed for users to choose or mix both types as needed. It features an airless vacuum pump for efficient use and minimizes white cast and skin irritation.

Lacto Cleanser


A cleansing product with lactobacillus ferment as its main ingredient, maintaining the skin's natural balance while providing deep cleansing. It leaves the skin moisturized and comfortable, even after cleansing, suitable for sensitive skin due to its gentle formula.

Alaska Bubble Foam

A foam cleanser using microbubble technology to effectively remove impurities and makeup residue. Enriched with natural ingredients like Alaskan glacier water, lactobacillus ferment extract, and honey extract, it keeps the skin hydrated after cleansing. Suitable for all skin types, including sensitive skin.

These products embody Benetus's commitment to healthy beauty and sustainable values, aiming to restore the skin's natural health beyond external appearance.


Sustainability and Environmental Protection

Benetus aims to realize sustainable beauty values with a sense of responsibility towards the Earth, not just skin-friendly products. The brand incorporates environmental protection into its corporate philosophy, seeking sustainable methods in all processes from production to packaging and shipping.

Eco-friendly Packaging

Benetus spares no effort in environmental protection, even in product packaging, using recyclable materials like paper tape, cushioning, and boxes to reduce single-use plastic. These practices encourage sustainable consumption and raise awareness of environmental protection.

Minimizing Environmental Impact

In product development, Benetus strives to minimize environmental impact, using natural ingredients and researching production methods that reduce environmental pollution. This reflects the brand's commitment to a sustainable future beyond cosmetics.


Compliance with Global Environmental Standards

Benetus adheres to global environmental standards, participating in international efforts for environmental protection. This commitment makes their products appealing worldwide, meeting the expectations of consumers seeking sustainable beauty.

Benetus's efforts extend beyond products to a promise for a better world, realizing the values of environmental protection and healthy beauty through sustainable beauty, contributing to a brighter future.


Sustainable Beauty for the Future

As a subsidiary of J-como, Benetus balances healthy beauty and environmental protection. With innovative products prioritizing skin health and responsible environmental practices, the brand encourages sustainable consumption and contributes to a better world for everyone. Benetus's approach, centered on health and sustainability, paves the way to a brighter future.
Location: 한국

Comments

Post a Comment

Popular posts from this blog

Modamoda's Dye Shampoo: Banned but Eyeing Market Return

Defining Modamoda Shampoo Modamoda Shampoo, launched in Korea in 2021, was designed to naturally dye your hair through regular washing. The product's creator, Modamoda's CEO, was inspired by how bananas darken over time.  The shampoo promised to avoid harmful dye ingredients such as PPDA, 5-diamine, and toluene sulfate. Instead, it was marketed as a 'self-coloring' shampoo, offering a fresh approach to hair color. Modamoda's Success Story In just five months, Modamoda generated domestic sales of 32 billion won and international sales of 28 billion won, becoming a sensation. The product's popularity even prompted criticism from rival companies, who accused Modamoda of exaggerated advertising.  In March 2022, the company made an agreement with Target to sell their product in about 1900 stores across the U.S. Their success was further confirmed when they topped the Cosmoprof North America Awards 2022, standing out amongst 1,170 hair brands. The Hurdle: THB Ingredie...
Post a Comment
Read more

The Modamoda Journey: From Safety Controversies to Reinvention

The Meteoric Rise and Subsequent Setback of Modamoda Launched in Korea in 2021, Modamoda Shampoo revolutionized the haircare market with its "self-coloring" formula, achieving billions in both domestic and international sales. But its rapid ascent was interrupted by safety concerns over 1-2-4-THB (1-2-4-trihydroxybenzene), an ingredient restricted by the European Union and scrutinized by food and drug administrations in both Korea and the U.S. due to its potential genotoxic effects. Emerging from the THB Controversy: A Reformulated Approach To navigate the murky waters of regulation, Modamoda returned to the lab. The company designed a new formula excluding THB, focusing on safer ingredients like 'Black Change Complex EX' and 'Polyphenols.' This new formula went through stringent safety verification and even secured an 'Excellent' rating from the German Dermatest.  Yet, the new formula has ignited fresh debates, as it includes 'Black 401,' a sy...
Post a Comment
Read more

Helena Rubinstein: Unveiling the Life and Legacy of a Cosmetics Pioneer

Helena Rubinstein (1872-1965) was more than just a name in the world of beauty; she was a trailblazer who revolutionized the cosmetics industry.  From her modest beginnings in Poland to her reign as a global beauty titan, Rubinstein's journey remains an inspiration. Through her brand, Rubinstein pushed boundaries, championing the idea that beauty could be a powerful tool for women's empowerment. From Humble Beginnings to the Cosmetics Throne Helena Rubinstein was born in 1872 in Krakow, Poland. Leaving her homeland at a young age, she initially moved to Australia, where her career in the cosmetics industry began. Rubinstein noticed the harsh effects of the Australian sun on the skin and developed a cream to protect and moisturize it. This innovation led to the launch of Helena Rubinstein's first product, Valaze, a face cream formulated with herbs from the Carpathian Mountains. The success of Valaze was pivotal in Rubinstein's career, propelling her into the global cosme...
Post a Comment
Read more