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Korean Beauty Trends & Industry News: 24-01-19


Natural Cosmetics Innovation: KISTI's Big Data Analysis Boosts K-Beauty Competitiveness

The Korea Institute of Science and Technology Information (KISTI) has released a report titled 'Discovery of New Materials for Natural Cosmetics Using Patent Big Data', proposing strategies to enhance the research and development competitiveness of natural cosmetic materials and ingredients. This initiative aims to reduce South Korea's reliance on imported materials by developing high-value domestic natural substances, in response to the rapidly growing natural cosmetics market.

In this study, KISTI analyzed over 230,000 global patents and 24,000 Korean patents related to cosmetics. The analysis identified global R&D trends in natural cosmetics, advancements in integrated technologies, trends towards eco-friendliness and sustainability, increased demand for anti-inflammatory properties to improve skin barriers against harmful environments, and growth in fermentation technology and biocosmetics.

The report particularly focused on analyzing the technological competitiveness in nine key areas of natural cosmetics, such as whitening, anti-aging/wrinkle improvement, and hair/body care. It also interpreted the increasing consumer demand for natural cosmetics based on the rising usage of terms like 'fine dust/environmental pollution', 'skin trouble/soothing', and 'exfoliation/peeling'.

Furthermore, the study identified key technical terms reflecting the specific needs in natural cosmetics and various subcategories through patent keyword analysis. Based on this, KISTI highlighted potential natural ingredients for future development.

Dr. Son Eun-soo, head of KISTI's Global R&D Analysis Center, commented, "This research is a meaningful attempt to discover natural cosmetic materials with high developmental potential through an in-depth analysis of patent data." He added, "We hope this report will be a useful resource for developing superior domestic natural ingredients and enhancing the international competitiveness of Korea's cosmetic industry, continuing the K-Beauty and Hallyu trend."

The report is available on the KISTI website.


UCL Leads the 2024 Beauty Trend Innovation

UCL (CEO Lee Ji-won) is garnering attention in the industry by presenting new beauty trends for 2024. Annually analyzing beauty trends, UCL proposes innovative formulations and marketing strategies, showcasing groundbreaking products in skincare, haircare, and body care.

This year, UCL has introduced key trends including Emotional Therapeia, Conscious Beauty, Dopa Cleansing, Cell-Science, and Dr. Cleanical. Emotional Therapeia focuses on the harmony between physical beauty and mental well-being, reflecting the growing interest in products and content for a healthy life. In line with this trend, UCL proposed products like 'Relaxing Wash-Off Body Treatment' and 'Frozen Ice Cooling Body Wash'.

Conscious Beauty reflects consumer behavior that is mindful of the environment, with increasing demand for eco-friendly products. UCL has introduced products like 'SoftFit Natural Body Lotion', made from 100% plant-derived ingredients instead of petroleum, and 'Carrot Leaf Purifying Body Scrub', utilizing upcycled materials.

Dopa Cleansing is a trend that offers pleasure in the cleansing process, not just cleanliness. Products like 'Jeju Carrot Leaf Whipping Cleanser' and 'Smoothing Salt Pack Cleanser' were highlighted. Cell-Science focuses on hybrid technologies to balance the microbial ecosystem in the body, with products utilizing clean bio-production technologies like fermented microbiomes and plant tissue culture.

Lastly, the Dr. Cleanical trend emphasizes dermocosmetic products that utilize pharmaceutical ingredients and are clinically proven for efficacy. UCL plans to launch differentiated products with high quality and safe ingredients.

UCL, with a 44-year history as a cosmetics ODM/OEM company, offers 'one-stop total solutions' tailored to customer needs, incorporating the M-ODM concept. The company is committed to continuous research and innovation, contributing to the global era of K-Beauty.


Amorepacific, LG Household & Health Care, and Clio Lead in January 2024 Cosmetic Company Brand Reputation

In the January 2024 analysis of brand reputation among listed cosmetic companies, Amorepacific ranked first, followed by LG Household & Health Care and Clio. The Korea Corporate Reputation Research Institute's big data analysis showed a 13.99% decrease to 21,778,378 data points compared to the previous December, indicating a drop of about 3.5 million in brand-related data.

Brand reputation is evaluated based on consumer engagement value, communication value, social value, market value, and financial value. Specifically, Amorepacific's brand reputation index, comprising engagement, media, communication, community, market, and social contribution indices, was calculated at 4,791,857, marking an 8.05% decrease from the previous month.

LG Household & Health Care recorded a brand reputation index of 3,491,234, a decrease of 24.95%, while Clio showed a significant growth with an index of 1,680,482, up 60.07% from the previous month.

Chang-Hwan Koo, head of the Korea Corporate Reputation Research Institute, noted that various indicators like brand consumption, issues, communication, spread, market, and contribution showed distinct changes. He emphasized that the brand reputation index is significantly influenced by consumers' online habits and brand consumption.

This analysis is vital for understanding the brand value and consumer reactions in the cosmetic industry, providing key benchmarks for future marketing strategies and product development.
Location: 한국

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