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Korean Beauty Trends & Industry News: 24-01-10


L'Oréal Unveils Innovative Beauty Technologies at CES 2024

At CES 2024, the world's largest electronics and IT exhibition, L'Oréal showcased a series of innovative beauty technologies, marking a transformative approach in the beauty industry.

A standout product was the 'AirLight Pro' hair dryer, which ingeniously combines hot air drying with infrared technology to maintain hair moisture while significantly reducing drying time. L'Oréal highlighted this dryer as a groundbreaking innovation that protects hair health and reduces energy consumption, benefiting the environment.

Another highlight from L'Oréal was the 'Beauty Genius', an AI-powered beauty advisor. This application interacts with users to suggest customized makeup and skincare products based on individual skin conditions and environments. Nicolas Hieronimus, CEO of L'Oréal, emphasized that Beauty Genius aims to assist consumers in making informed choices and offering personalized beauty experiences.

Additionally, L'Oréal revisited the self-coloring device 'ColorSonic' and the makeup assisting device 'Hapta' introduced at last year's CES. These devices are acclaimed for enhancing diversity and inclusivity in the beauty industry while also focusing on environmental conservation. Notably, Hapta helps individuals with limited mobility apply makeup confidently, showcasing L'Oréal's commitment to social responsibility and technological innovation.

L'Oréal's presentation at CES marks a new era in the beauty industry, integrating AI technology into traditional beauty realms and spearheading digital innovation. L'Oréal's ongoing innovations illuminate the future of the beauty industry, exploring new possibilities at the intersection of technology and aesthetics.


Japan's Qoo10 Achieves Record Sales with K-Beauty Products: The Continued Surge of K-Products

eBay Japan's online marketplace, Qoo10 Japan, witnessed impressive performance by K-Beauty products during their major discount event. Recent analysis shows that K-Beauty products dominated the sales rankings, achieving record-high transactions for the 17th consecutive time.

During the sale, K-Beauty items, essential for winter skincare, were particularly popular. Among the top 10 best-selling products, seven were skincare items, with K-Beauty occupying the top three spots. Notably, VT Cosmetics' 'Riddle Shot' and 'Cica Daily Soothing Mask,' along with 'Tirtir Maskfit Cushion,' were top sellers.

K-Products' popularity extended beyond beauty to smartphones, fashion, and entertainment categories. Korean eSIM consistently topped the smartphone and earphone category, and the trend is expected to continue with increasing travel to Korea.

In fashion, the 'Move' service, offering diverse Korean brands, garnered attention, especially among Japan's Generation Z women. Move provides services like free returns and translation support, aiding small sellers.

Entertainment-wise, K-Products remained strong. Stray Kids' 'Perfect Day with SKZ' season greeting topped the entertainment category.

Park Young-in, head of eBay Japan's KR Biz, stated, "The popularity of K-Beauty significantly contributed to this record sales achievement. We plan to enhance our focus on K-Products, highly favored by Japan's younger generation."

This enduring popularity of K-Beauty in Japan signifies a continuing trend, with K-Beauty products expected to maintain their appeal.


LG Household & Health Care Shines at CES 2024 with 'IMPRINTU' Beauty Innovation

At CES 2024, LG Household & Health Care's innovative beauty technology 'IMPRINTU' garnered significant attention. At the exhibition in Las Vegas, LG showcased 'IMPRINTU', a mini tattoo printer that captivated visitors with its unique capabilities.

'IMPRINTU' allows customers to easily print designs on skin or suitable fabric, chosen via a mobile app. Utilizing AI technology for creating designs, the product drew immense interest, especially as most designs were AI-generated. The 'IMPRINTU' booth at the Venetian Expo's Lifestyle Zone offered hands-on experiences, onsite sales, and buyer consultations.

LG Household & Health Care introduced 'IMPRINTU' in North America at CES. This portable tattoo printer, erasable and waterproof, features a wide array of designs from the AI platform 'EXAONE Atelier,' constantly updated on the mobile app.

Additionally, Amorepacific showcased 'Lip Cure Beam,' a device that diagnoses and cares for lips while enabling makeup application. APR presented the 'Booster Pro,' a skin care device designed for enhancing skin radiance, elasticity, and pore care.

The innovative beauty technologies by LG Household & Health Care and Amorepacific at CES 2024 represent the growing field of beauty tech, opening new possibilities for the future of the beauty industry.
Location: 한국

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