Skip to main content

Korean Beauty Trends & Industry News: 23-12-15


2023 Olive Young Awards & Festa: A Celebration of K-Beauty

The '2023 Olive Young Awards & Festa,' held this December at the Dongdaemun Design Plaza (DDP) in Seoul, exemplified the fervor of K-Beauty, with 79 brands participating and an estimated 15,000 visitors. This 5th annual event introduced VIP tickets, allowing these holders earlier access, a nod to the growing importance of the festival.

The event played a key role in bridging K-Beauty brands with consumers and supporting emerging brands' growth and international expansion. Olive Young invited over 200 global brand representatives, including from Amazon and Rakuten, and government officials to explore strategies for exporting K-Beauty products.

With 'Boundless' as this year's beauty keyword, the event represented the merging and rebirth of various domains like beauty, health, and the blending of online and offline worlds. Olive Young highlighted its pivotal role in the K-Beauty ecosystem, featuring 138 award-winning products selected from 1.5 billion annual purchase data. Visitors enjoyed hands-on experiences with popular brands, emphasizing Olive Young’s leadership in the beauty industry and its contribution to the globalization of K-Beauty.


Musinsa Hosts Dazzling 2023 Beauty Awards

Musinsa is launching the '2023 Musinsa Beauty Awards' to honor this year's most notable beauty brands and products. The awards, covering all brands on Musinsa Beauty, are based on sales, customer reviews, and transaction volumes, selecting 260 products across 19 categories.

The 'Top 10 Most Loved Brands of 2023' will be revealed, featuring popular brands like Dr. Jart+, Viredi, Object, Clean, Forment, and global fragrance brands such as John Varvatos, Maison Margiela's perfumes, and Montblanc. Noteworthy brands among female customers include Bodhana, Skinfood, Jung Saem Mool, Hera, SW19, and Romand.

The 'Top 10 Items of 2023' will showcase a diverse range of products across various categories. The Musinsa Beauty Awards mark a significant step in Musinsa's rapid growth and influence in the beauty market, reflecting its commitment to showcasing trending beauty brands and products.


Seoul City Ensures Safety of Cosmetics for Infants and Children

The Seoul Metropolitan Government's Health and Environment Research Institute conducted a safety assessment of 104 cosmetics products for infants and children. The products, sold in major stores throughout Seoul, all met safety standards for preservatives.

This initiative aligns with the national policy of enhanced safety management for children's cosmetics. The survey targeted products identifiable as for infants and children based on labeling and advertising.

The findings showed no detection of harmful preservatives or prohibited substances in any products. The research also noted two products that failed to label preservative content as required, which were reported to the authorities. This comprehensive safety check demonstrates Seoul's dedication to addressing public concerns about the safety of children's cosmetics.


Consumer Warning: Charges After Free Cosmetic Trials in Korea

Consumer complaints related to cosmetic purchases, especially online, have increased significantly. The Korea Consumer Agency reports 817 complaints over the past four years, with 69% related to online purchases.

Contract-related issues accounted for 59.2% of complaints, often involving charges after free trials. Quality-related complaints, mostly about adverse reactions without proper refunds or compensation, were also common.

To prevent such issues, consumers are advised to carefully review return policies during free trials and avoid opening full-size product packaging. This guidance aims to ensure safer and more informed purchasing decisions, particularly for online cosmetic shopping.


10,000-Year-Old Ocean Mud from the East Sea, a New Ingredient for Cosmetics

Researchers from the Korea Institute of Geoscience and Mineral Resources (KIGAM) have successfully developed a functional cosmetic ingredient from 10,000-year-old ocean mud in the East Sea's Ulsan Basin. The mud, rich in moisturizing, wrinkle-reducing, whitening, antioxidative, and anti-inflammatory properties, holds high value as a cosmetic ingredient.

The team processed the ocean mud in facilities meeting Good Manufacturing Practice (GMP) standards, successfully completing purification and sterilization processes.

Following efficacy tests that met the standards for metal impurities and microbial limits, the team plans to collaborate with companies for product development. This discovery is seen as a new opportunity for regional economic revitalization and industrial value creation, with KIGAM organizing a public event to experience products made from this ocean mud.
Location: 대한민국

Comments

Post a Comment

Popular posts from this blog

Which sunscreen should I use, Inorganic or Organic?

Overview There are mainly two types of sunscreen: Physical and Chemical.  Inorganic sunscreens are also called Physical Sunscreen or Mineral Sunscreen. Organic sunscreens are also called Chemical Sunscreens. A term Inorganic and organic are derived from chemistry. * Organic Chemistry: The Study of Molecules Based on Carbon, Hydrogen, and Nitrogen * Inorganic Chemistry: The study of compounds other than organic chemicals A sunscreen can, of course, have both of these functions. It is called a Mixed sunscreen or a Combined sunscreen, and these days, many brands are developing products like this. Through this post, let's find out what inorganic and organic sunscreens are, and what sunscreens are most suitable for one to use. The difference between inorganic and organic sunscreen. Inorganic sunscreen is a sunscreen that forms a protective layer on the surface of the skin to block ultraviolet rays before they penetrate into the skin. Most product contains titanium dioxide and zinc oxid...
Post a Comment
Read more

Misleading Claims in Microneedle Skincare Products: 82 Cases Identified

     Recently, microneedle skincare products have gained significant popularity, but Korea’s Ministry of Food and Drug Safety (MFDS) has uncovered that over 80% of these products being sold online are making false or exaggerated claims. After reviewing 100 online posts, the MFDS found that 82 of them violated Korea’s cosmetics regulations, leading to requests for the posts to be blocked by the Korea Communications Standards Commission. The misleading advertisements primarily claimed that microneedles could penetrate deep into the skin layers or promised immediate pore reduction, both of which are not scientifically validated for general cosmetic products. Microneedles are a medical technology designed to deliver substances into the deeper layers of the skin, typically used in drugs and medical devices. However, in the cosmetics industry, these products generally do not have the same capabilities. Some companies falsely advertised their products as having effects similar t...
Post a Comment
Read more

Korean Beauty Trends & Industry News: 24-05-08

Cosmax Leads in Cosmetics with New Hair Loss Evaluation Technology      Cosmax, a South Korean cosmetics company, has announced the development of a novel hair loss evaluation method using "hair and follicle mimicking organoids." This technology was showcased at the 2024 Organoid Developer Conference in Seongnam, Gyeonggi Province last month.  Organoids, made from stem cells, excellently replicate human cellular structure and function. In collaboration with OrganoidScience, Cosmax has successfully recreated androgenetic hair loss symptoms by introducing growth factors into reprogrammed stem cells to create a scalp mimic.  Furthermore, their proprietary ingredient "Soyact" has been validated for its effectiveness in suppressing male pattern baldness and received non-prescription functional certification from the Korean Ministry of Food and Drug Safety. Cosmax sees this technology not only advancing hair loss treatment materials but also setting a new standard in ...
Post a Comment
Read more