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Korean Beauty Trends & Industry News: 23-12-15


2023 Olive Young Awards & Festa: A Celebration of K-Beauty

The '2023 Olive Young Awards & Festa,' held this December at the Dongdaemun Design Plaza (DDP) in Seoul, exemplified the fervor of K-Beauty, with 79 brands participating and an estimated 15,000 visitors. This 5th annual event introduced VIP tickets, allowing these holders earlier access, a nod to the growing importance of the festival.

The event played a key role in bridging K-Beauty brands with consumers and supporting emerging brands' growth and international expansion. Olive Young invited over 200 global brand representatives, including from Amazon and Rakuten, and government officials to explore strategies for exporting K-Beauty products.

With 'Boundless' as this year's beauty keyword, the event represented the merging and rebirth of various domains like beauty, health, and the blending of online and offline worlds. Olive Young highlighted its pivotal role in the K-Beauty ecosystem, featuring 138 award-winning products selected from 1.5 billion annual purchase data. Visitors enjoyed hands-on experiences with popular brands, emphasizing Olive Young’s leadership in the beauty industry and its contribution to the globalization of K-Beauty.


Musinsa Hosts Dazzling 2023 Beauty Awards

Musinsa is launching the '2023 Musinsa Beauty Awards' to honor this year's most notable beauty brands and products. The awards, covering all brands on Musinsa Beauty, are based on sales, customer reviews, and transaction volumes, selecting 260 products across 19 categories.

The 'Top 10 Most Loved Brands of 2023' will be revealed, featuring popular brands like Dr. Jart+, Viredi, Object, Clean, Forment, and global fragrance brands such as John Varvatos, Maison Margiela's perfumes, and Montblanc. Noteworthy brands among female customers include Bodhana, Skinfood, Jung Saem Mool, Hera, SW19, and Romand.

The 'Top 10 Items of 2023' will showcase a diverse range of products across various categories. The Musinsa Beauty Awards mark a significant step in Musinsa's rapid growth and influence in the beauty market, reflecting its commitment to showcasing trending beauty brands and products.


Seoul City Ensures Safety of Cosmetics for Infants and Children

The Seoul Metropolitan Government's Health and Environment Research Institute conducted a safety assessment of 104 cosmetics products for infants and children. The products, sold in major stores throughout Seoul, all met safety standards for preservatives.

This initiative aligns with the national policy of enhanced safety management for children's cosmetics. The survey targeted products identifiable as for infants and children based on labeling and advertising.

The findings showed no detection of harmful preservatives or prohibited substances in any products. The research also noted two products that failed to label preservative content as required, which were reported to the authorities. This comprehensive safety check demonstrates Seoul's dedication to addressing public concerns about the safety of children's cosmetics.


Consumer Warning: Charges After Free Cosmetic Trials in Korea

Consumer complaints related to cosmetic purchases, especially online, have increased significantly. The Korea Consumer Agency reports 817 complaints over the past four years, with 69% related to online purchases.

Contract-related issues accounted for 59.2% of complaints, often involving charges after free trials. Quality-related complaints, mostly about adverse reactions without proper refunds or compensation, were also common.

To prevent such issues, consumers are advised to carefully review return policies during free trials and avoid opening full-size product packaging. This guidance aims to ensure safer and more informed purchasing decisions, particularly for online cosmetic shopping.


10,000-Year-Old Ocean Mud from the East Sea, a New Ingredient for Cosmetics

Researchers from the Korea Institute of Geoscience and Mineral Resources (KIGAM) have successfully developed a functional cosmetic ingredient from 10,000-year-old ocean mud in the East Sea's Ulsan Basin. The mud, rich in moisturizing, wrinkle-reducing, whitening, antioxidative, and anti-inflammatory properties, holds high value as a cosmetic ingredient.

The team processed the ocean mud in facilities meeting Good Manufacturing Practice (GMP) standards, successfully completing purification and sterilization processes.

Following efficacy tests that met the standards for metal impurities and microbial limits, the team plans to collaborate with companies for product development. This discovery is seen as a new opportunity for regional economic revitalization and industrial value creation, with KIGAM organizing a public event to experience products made from this ocean mud.
Location: 대한민국

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