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Korean Beauty Trends & Industry News: 23-12-04



K-Beauty Making Strides in the U.S. Market with Surge in Exports Leading a New Trend

The South Korean cosmetics industry is shifting its major export focus from China to the United States, experiencing significant growth. 

Korean small and mid-sized indie brands, known for their high quality and affordability, are gaining popularity in the U.S. market. 

This trend is reflected in the significant increase in exports to the U.S., which, as reported by the Korea Trade Association, saw a 46.4% increase in October compared to the previous year, reaching approximately $1.18 billion (1329 billion won). 

Major corporations like Amorepacific and LG Household & Health Care are also actively expanding in North America, including acquisitions of local brands and targeted research initiatives for the U.S. skincare market. Notably, exports of powder products have also seen impressive growth, particularly in the U.S. and Russia, suggesting a diversification and expansion of South Korea's cosmetic export markets.


Lotte Home Shopping Hosts 'Amore Beautiful Week,' Offering Up to 50% Discount on Amorepacific Brands

Lotte Home Shopping in South Korea is launching a special promotion called 'Amore Beautiful Week' from the 4th to the 10th of this month, offering up to 50% off on products from popular Amorepacific brands like Sulwhasoo, Hera, and IOPE. 

Over 500 products will be on sale, including Hera's 'Black Cushion' and 'Silky Stay Foundation', IOPE's 'Retinol Expert', and Sulwhasoo's 'First Care Activating Serum' and 'Concentrated Ginseng Renewing Cream'. 

This event targets the predominant female customer base aged 30-40, who prefer high-quality, established brands over generic or bulk products. In addition to discounts, customers can enjoy other benefits like up to 20% cashback and card discounts. Special broadcasts on Lotte’s mobile TV channel 'L Live' will feature additional deals on specific products.


LG Household & Health Care Launches the 6th Edition of 'Natural Beauty Live Creator' to Foster Beauty Influencers

LG Household & Health Care is recruiting for the 6th edition of its 'Natural Beauty Live Creator' program, aimed at nurturing live commerce experts, especially targeting women with career breaks and job seekers. 

This program offers a unique opportunity for those aspiring to be eco-friendly beauty influencers. The recruitment, open until the 20th of this month, seeks to select 36 participants for a program that starts with a kickoff event on January 15th next year. 

The program comprises 10 sessions, held twice a week, offering live broadcast practice and professional show host training free of charge. Participants will receive personalized mentoring and training from top industry show hosts and have opportunities to grow their personal channels and potentially appear in LG’s live commerce broadcasts. 

Since its inception in 2018, the program has trained over 160 people, many of whom are now active K-beauty influencers. LG Household & Health Care aims to continue supporting the personal branding efforts of the participants even after the program, enhancing their prospects in various fields.
Location: 대한민국

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