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Korean Beauty Trends & Industry News: 23-09-15

Pabby cosmetics poster

OB Beer and Rafiq Showcase Zero-Waste Cosmetics at the 2023 Agricultural Expo

OB Beer has partnered with the green bio venture company Rafiq to unveil beer waste upcycled cosmetics at the 2023 South Korea Agricultural Expo. The expo, organized by the Ministry of Agriculture, Food, and Rural Affairs, is set to take place from September 14 to 17 at the aT Center in Seoul. OB Beer's booth will be located on the first floor.

Typically discarded or used only as animal feed, beer waste is actually rich in proteins, fibers, and vitamins. Rafiq has developed various zero-waste cosmetic products utilizing this byproduct. Among the showcased items are the "LalaBear Beer Waste Hand Cream," "Beer Shampoo," and "BrewBird Grain Scrub Bar." The hand cream packaging, in particular, uses FSC-certified eco-friendly paper, reducing plastic usage by approximately 42%.

The event aims to spread awareness about the multiple uses of beer waste and its positive impact on agriculture and environmental conservation. Both OB Beer and Rafiq plan to lead efforts in food, beauty, and fashion sectors to recycle beer waste, thereby reducing food waste and plastic usage.


Coupang Targets Women Aged 20-30 with a Monthly Trend Magazine

On the 14th, Coupang announced the launch of a "Monthly Trend Magazine," leveraging its Beauty Data Lab to analyze big data on consumer behavior. The magazine is accessible within the Coupang app under the 'Coupang Beauty' menu.

September's theme is 'Natural Makeup,' and the magazine recommends various brands and products for that. Among them are trending items from the brand 'NAMING,' which include pastel blushers, natural cover cushions, and long-lasting tints with glass-like gloss. Other popular brands like Banila Co, Bbia, Ohora, and Rom&nd are also featured.

Since its inception in May, the magazine has been well-received among women in their 20s and 30s. Topics covered so far have included Banila Co's makeup recommendations, Bbia's watery & chic lips, Ohora's 2023 summer collection, and the joy of diving into Rom&nd's cosmetics.

Coupang representatives explained that the magazine allows them to quickly reflect fast-changing beauty trends and has been popular among frequent buyers of beauty products in the age group of 20-30 women.


Hankook Kolmar to Host Comprehensive Consulting Program for Cosmetic Businesses at 2023 Seoul Beauty Week

On the 14th, Hankook Kolmar(a.k.a. Kolmar Korea) announced it will conduct a comprehensive consulting program for cosmetics businesses at the 2023 Seoul Beauty Week. The event is scheduled to take place from September 21 to 23 at the Art Hall 1 of the Dongdaemun Design Plaza (DDP) in Seoul.

The program targets both aspiring entrepreneurs and current business owners, offering consulting services covering all aspects from product planning, development, manufacturing, and branding to concept, naming, design, and marketing. Once a product launch decision is made, the commercialization process can begin immediately.

Application for the program is open until midnight on September 20 and can be made through Hankook Kolmar's Instagram and Facebook. There's no participation fee, and anyone interested in the cosmetics business, regardless of age or gender, can apply.

A Hankook Kolmar representative stated, "We've prepared what we do best for those in search of their dreams," adding that "anyone interested in cosmetics can participate."

The 2023 Seoul Beauty Week is in its second year and last year saw participation from about 500 domestic and international companies, attracting around 20,000 visitors. The event is co-hosted by Seoul City and major beauty corporations from both Korea and abroad. Hankook Kolmar's program is among those attracting attention.
Location: South Korea

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