Korean Beauty Trends & Industry News: 23-09-13

Letter B surrounded by cosmetic goods including applicator and skincare products.

"The Confusion Surrounding Vegan Cosmetics: From Certification to Regulation, Clarity is Needed"

As the demand for vegan cosmetics grows, consumers are struggling with the lack of clear regulations and certifications. In South Korea, the Korea Vegan Certification Center primarily handles certifications, but it's not directly regulated by any governmental agency.

This leaves room for ambiguity, with consumers often buying products without proper certifications or past their expiry dates, leading to disappointment and mistrust. Even information about 'cruelty-free' claims or product safety is hard to obtain due to aggressive advertising and marketing.

Experts and consumer organizations stress the need for a standardized legal framework to mitigate this confusion, as without it, consumers can't fully trust the effectiveness and safety of vegan products.

FDA Reclassifies 'Eyelash Perm Chemicals' as Cosmetics; Safety Measures to be Strengthened

The Food and Drug Administration (FDA) of South Korea announced on the 12th that they will reclassify 'permanent wave products for eyelashes' as cosmetics.

Until now, these products were considered industrial goods with no safety standards. The decision comes after reports of consumers injuring their eyes and corneas by improperly using the product.

The FDA has been consulting with experts, the industry, and consumer groups on safety standards, obligatory cautionary labels, adverse effect monitoring, and ingredient safety verifications since June.

Based on this, new regulations under the 'Cosmetics Act' are planned for the second half of this year. Consumers are also advised to avoid DIY applications if unfamiliar with the correct procedure.

Korea and Vietnam to Strengthen Collaboration in Cosmetics Sector; Addressing Export Challenges and Easing Regulations

The FDA of South Korea and the Drug Administration of Vietnam (DAV) have announced ongoing collaboration in the cosmetics sector.

This cooperation aims to streamline Vietnam's export procedures, relax documentation requirements, and engage in regular exchanges between regulatory bodies. Plans to lead international standards for functional and customized cosmetics are also in the pipeline.

Amidst poor performance in the Chinese market, Vietnam has emerged as the fifth largest export market for Korean cosmetics, known as 'K-Beauty'.

Expansion of collaborations with other foreign cosmetic regulatory bodies in Asia and South America is also on the horizon, raising expectations for stronger penetration of K-Beauty products into the Vietnamese market.

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Modamoda's Dye Shampoo: Banned but Eyeing Market Return

Defining Modamoda Shampoo Modamoda Shampoo, launched in Korea in 2021, was designed to naturally dye your hair through regular washing. The product's creator, Modamoda's CEO, was inspired by how bananas darken over time. The shampoo promised to avoid harmful dye ingredients such as PPDA, 5-diamine, and toluene sulfate. Instead, it was marketed as a 'self-coloring' shampoo, offering a fresh approach to hair color. Modamoda's Success Story In just five months, Modamoda generated domestic sales of 32 billion won and international sales of 28 billion won, becoming a sensation. The product's popularity even prompted criticism from rival companies, who accused Modamoda of exaggerated advertising. In March 2022, the company made an agreement with Target to sell their product in about 1900 stores across the U.S. Their success was further confirmed when they topped the Cosmoprof North America Awards 2022, standing out amongst 1,170 hair brands. The Hurdle: THB Ingredie...

The Modamoda Journey: From Safety Controversies to Reinvention

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Helena Rubinstein: Unveiling the Life and Legacy of a Cosmetics Pioneer

Helena Rubinstein (1872-1965) was more than just a name in the world of beauty; she was a trailblazer who revolutionized the cosmetics industry. From her modest beginnings in Poland to her reign as a global beauty titan, Rubinstein's journey remains an inspiration. Through her brand, Rubinstein pushed boundaries, championing the idea that beauty could be a powerful tool for women's empowerment. From Humble Beginnings to the Cosmetics Throne Helena Rubinstein was born in 1872 in Krakow, Poland. Leaving her homeland at a young age, she initially moved to Australia, where her career in the cosmetics industry began. Rubinstein noticed the harsh effects of the Australian sun on the skin and developed a cream to protect and moisturize it. This innovation led to the launch of Helena Rubinstein's first product, Valaze, a face cream formulated with herbs from the Carpathian Mountains. The success of Valaze was pivotal in Rubinstein's career, propelling her into the global cosme...

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