Korean Beauty Trends & Industry News: 23-08-30

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L'Oreal Korea Invites Applications for Second Batch of 'L'Oreal Friends' Program Targeting Beauty and Cosmetology Students

L'Oreal Korea is recruiting participants for its 'L'Oreal Friends 2nd Batch' program aimed at students enrolled in beauty and cosmetology specialized high schools in the metropolitan area. Students specializing in hair and makeup who have active social media accounts and a fondness for the L'Oreal brand can apply until September 15th.

A total of 30 students will be selected to begin activities starting from October 5th. The program offers various initiatives including beauty training, employment opportunities, beauty creator challenges, and talent donation. The results will be announced on September 20th and can be checked through various competition websites.

TikTok Bans External Shopping Links to Boost Its Own 'TikTok Shop'

TikTok is planning to ban links to external shopping platforms like Amazon to promote its own shopping platform, 'TikTok Shop.' The platform allows users to make direct purchases from videos and creator profiles. Bytedance aims to grow the platform to the level of its Chinese social media counterpart, Douyin, by 2028.

The company plans to offer commission exemptions on Amazon products to boost membership. It is also ending its partnership with Shopify and strategizing to minimize losses in the U.S. market. Plans to diversify and expand internationally are also in the pipeline, with added support for creators and new features.

Greenwashing: Deceptive 'Eco-Friendly' Marketing Misleads Consumers and Harms the Environment

Greenwashing refers to the act of falsely or exaggeratedly advertising products or services as eco-friendly. Recently, luxury brand Chanel, domestic brand Starbucks, and global cosmetic company Unilever have been embroiled in this issue.

In the U.S., over 3,000 lawsuits related to greenwashing have been filed, with 1,467 cases recorded. Regulations and guidelines for environmental labels and advertisements are also being strengthened. According to a survey by Greenpeace, 4 out of 10 major corporate Instagram accounts have posted greenwashing content.

Greenwashing not only misleads consumers but also poses a serious problem for the environment. Organizations like COP27 are issuing guidelines related to greenwashing, and the U.S. SEC plans to scrutinize the issue more closely.

The situation highlights the need for consumers to make informed choices and for stricter regulations. Transparency in corporate eco-friendly activities is crucial, and consumers must be vigilant against greenwashing.

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Modamoda's Dye Shampoo: Banned but Eyeing Market Return

Defining Modamoda Shampoo Modamoda Shampoo, launched in Korea in 2021, was designed to naturally dye your hair through regular washing. The product's creator, Modamoda's CEO, was inspired by how bananas darken over time. The shampoo promised to avoid harmful dye ingredients such as PPDA, 5-diamine, and toluene sulfate. Instead, it was marketed as a 'self-coloring' shampoo, offering a fresh approach to hair color. Modamoda's Success Story In just five months, Modamoda generated domestic sales of 32 billion won and international sales of 28 billion won, becoming a sensation. The product's popularity even prompted criticism from rival companies, who accused Modamoda of exaggerated advertising. In March 2022, the company made an agreement with Target to sell their product in about 1900 stores across the U.S. Their success was further confirmed when they topped the Cosmoprof North America Awards 2022, standing out amongst 1,170 hair brands. The Hurdle: THB Ingredie...

The Modamoda Journey: From Safety Controversies to Reinvention

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Helena Rubinstein: Unveiling the Life and Legacy of a Cosmetics Pioneer

Helena Rubinstein (1872-1965) was more than just a name in the world of beauty; she was a trailblazer who revolutionized the cosmetics industry. From her modest beginnings in Poland to her reign as a global beauty titan, Rubinstein's journey remains an inspiration. Through her brand, Rubinstein pushed boundaries, championing the idea that beauty could be a powerful tool for women's empowerment. From Humble Beginnings to the Cosmetics Throne Helena Rubinstein was born in 1872 in Krakow, Poland. Leaving her homeland at a young age, she initially moved to Australia, where her career in the cosmetics industry began. Rubinstein noticed the harsh effects of the Australian sun on the skin and developed a cream to protect and moisturize it. This innovation led to the launch of Helena Rubinstein's first product, Valaze, a face cream formulated with herbs from the Carpathian Mountains. The success of Valaze was pivotal in Rubinstein's career, propelling her into the global cosme...

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