Korean Beauty Trends & Industry News: 23-08-30

Pabby Cos poster with a dog and pig surrounded by cosmetics.

L'Oreal Korea Invites Applications for Second Batch of 'L'Oreal Friends' Program Targeting Beauty and Cosmetology Students

L'Oreal Korea is recruiting participants for its 'L'Oreal Friends 2nd Batch' program aimed at students enrolled in beauty and cosmetology specialized high schools in the metropolitan area. Students specializing in hair and makeup who have active social media accounts and a fondness for the L'Oreal brand can apply until September 15th.

A total of 30 students will be selected to begin activities starting from October 5th. The program offers various initiatives including beauty training, employment opportunities, beauty creator challenges, and talent donation. The results will be announced on September 20th and can be checked through various competition websites.

TikTok Bans External Shopping Links to Boost Its Own 'TikTok Shop'

TikTok is planning to ban links to external shopping platforms like Amazon to promote its own shopping platform, 'TikTok Shop.' The platform allows users to make direct purchases from videos and creator profiles. Bytedance aims to grow the platform to the level of its Chinese social media counterpart, Douyin, by 2028.

The company plans to offer commission exemptions on Amazon products to boost membership. It is also ending its partnership with Shopify and strategizing to minimize losses in the U.S. market. Plans to diversify and expand internationally are also in the pipeline, with added support for creators and new features.

Greenwashing: Deceptive 'Eco-Friendly' Marketing Misleads Consumers and Harms the Environment

Greenwashing refers to the act of falsely or exaggeratedly advertising products or services as eco-friendly. Recently, luxury brand Chanel, domestic brand Starbucks, and global cosmetic company Unilever have been embroiled in this issue.

In the U.S., over 3,000 lawsuits related to greenwashing have been filed, with 1,467 cases recorded. Regulations and guidelines for environmental labels and advertisements are also being strengthened. According to a survey by Greenpeace, 4 out of 10 major corporate Instagram accounts have posted greenwashing content.

Greenwashing not only misleads consumers but also poses a serious problem for the environment. Organizations like COP27 are issuing guidelines related to greenwashing, and the U.S. SEC plans to scrutinize the issue more closely.

The situation highlights the need for consumers to make informed choices and for stricter regulations. Transparency in corporate eco-friendly activities is crucial, and consumers must be vigilant against greenwashing.

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Which sunscreen should I use, Inorganic or Organic?

Overview There are mainly two types of sunscreen: Physical and Chemical. Inorganic sunscreens are also called Physical Sunscreen or Mineral Sunscreen. Organic sunscreens are also called Chemical Sunscreens. A term Inorganic and organic are derived from chemistry. * Organic Chemistry: The Study of Molecules Based on Carbon, Hydrogen, and Nitrogen * Inorganic Chemistry: The study of compounds other than organic chemicals A sunscreen can, of course, have both of these functions. It is called a Mixed sunscreen or a Combined sunscreen, and these days, many brands are developing products like this. Through this post, let's find out what inorganic and organic sunscreens are, and what sunscreens are most suitable for one to use. The difference between inorganic and organic sunscreen. Inorganic sunscreen is a sunscreen that forms a protective layer on the surface of the skin to block ultraviolet rays before they penetrate into the skin. Most product contains titanium dioxide and zinc oxid...

Misleading Claims in Microneedle Skincare Products: 82 Cases Identified

Recently, microneedle skincare products have gained significant popularity, but Korea’s Ministry of Food and Drug Safety (MFDS) has uncovered that over 80% of these products being sold online are making false or exaggerated claims. After reviewing 100 online posts, the MFDS found that 82 of them violated Korea’s cosmetics regulations, leading to requests for the posts to be blocked by the Korea Communications Standards Commission. The misleading advertisements primarily claimed that microneedles could penetrate deep into the skin layers or promised immediate pore reduction, both of which are not scientifically validated for general cosmetic products. Microneedles are a medical technology designed to deliver substances into the deeper layers of the skin, typically used in drugs and medical devices. However, in the cosmetics industry, these products generally do not have the same capabilities. Some companies falsely advertised their products as having effects similar t...

Korean Beauty Trends & Industry News: 24-05-08

Cosmax Leads in Cosmetics with New Hair Loss Evaluation Technology Cosmax, a South Korean cosmetics company, has announced the development of a novel hair loss evaluation method using "hair and follicle mimicking organoids." This technology was showcased at the 2024 Organoid Developer Conference in Seongnam, Gyeonggi Province last month. Organoids, made from stem cells, excellently replicate human cellular structure and function. In collaboration with OrganoidScience, Cosmax has successfully recreated androgenetic hair loss symptoms by introducing growth factors into reprogrammed stem cells to create a scalp mimic. Furthermore, their proprietary ingredient "Soyact" has been validated for its effectiveness in suppressing male pattern baldness and received non-prescription functional certification from the Korean Ministry of Food and Drug Safety. Cosmax sees this technology not only advancing hair loss treatment materials but also setting a new standard in ...

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