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Korean Beauty Trends & Industry News: 23-08-17

Cosmetic bottle with Paby logo.

Restoration of Korea-China Cosmetic Exchange and Expansion of Electronic Signature Certification

According to an announcement made on May 18, 2023, the cosmetic trade relationship between South Korea and China, which had been suspended since February 2019 following the Yoon Seok-youl administration, has now been restored. 

On May 9th, the Korean Ministry of Food and Drug Safety (MFDS) and China's National Medical Products Administration (NMPA) established an agreement for sustained collaboration in the cosmetic sector. 

One of the significant points of the agreement is China's acknowledgment of the electronic sales certifications issued in South Korea, paving the way for a streamlined cosmetics export process. This agreement is anticipated to reduce the administrative burden and paperwork associated with cosmetics exports.

Starting from June 1st, the Korea Cosmetic Association began issuing electronic signature certifications to seven ASEAN countries (Vietnam, Myanmar, Thailand, Taiwan, Philippines, Malaysia, Laos), and from August 16th, they began providing the same service to China. 

These electronic certifications come with an electronic timestamp to prevent tampering. Cosmetic companies can apply for and receive these certifications from the association, which can then be printed out and used. 

The introduction of these electronic certifications enhances convenience and document reliability in the cosmetics industry, marking a significant departure from the conventional stamped paper certificates. 

If a company cannot print the certification themselves, the association also offers a service where they print and dispatch the certificate. All these developments hint at prospective mutual benefits and growth in the Korea-China cosmetic market.


Intronbio's Botox Alternative 'iN-SIS5' Registered in International Cosmetic Ingredients - Collaboration with HUXLEY, Anticipation for Various Cosmetic Applications

On the 16th, Intronbio announced the official registration of its new material 'iN-SIS5', an alternative to botulinum toxin (Botox), in the International Nomenclature Cosmetic Ingredient (INCI) and ICID. This material has been certified for safe cosmetic use internationally. While botulinum toxin is effective for wrinkle improvement, it has had issues due to its lethal neurotoxic side effects and complex manufacturing process.

iN-SIS5, unlike botulinum toxin, is not a toxin but is deemed highly safe and efficient both in its use and production. Intronbio is collaborating with Node Mason, which owns the cosmetic brand 'HUXLEY', to commercialize this material, and Node Mason's skincare research institute led the registration process. The head of research and the representative of Intronbio emphasized the diverse cosmetic benefits of iN-SIS5 and highlighted the rapid commercialization strategy derived from new drug developments, unveiling plans for its expansion to various domains.


Cosmetic Innovation: Era of Personalization with 'Cosball' Leading the Way

The cosmetic industry is embracing the era of 'hyper-personalization' that centers around customers' individuality and preferences. Several brands are launching bespoke services reflecting this trend. Dr. For Hair has introduced a 'scalp diagnosis service' at CJ Olive Young's primary offline stores, while AmorePacific's HERA launched a 'Silky Stay Custom Match' service, offering their 'Silky Stay Foundation' in 125 different shades. Benefit also provides a 'Brow Bar Beauty Lounge' service through Naver reservations.

Meanwhile, the personalized cosmetic company 'Cosball' successfully concluded its launch event on the 14th. Through a smartphone app, they offer a service supplying cosmetics tailored using 81 individual customization algorithms every three months. The event showcased unmanned automated cosmetic production technology and the future of cosmetic innovation, with various domestic and international experts in attendance to observe the upcoming beauty industry trends.
Location: South Korea

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