Skip to main content

Korean Beauty Trends & Industry News: 23-08-14

A woman with makeup on, Pabby cosmetic's poster for Korean Beauty Trends and News

CJ Olive Young Takes the Lead in Establishing a 'Clean Beauty Ecosystem'

CJ Olive Young is the first in the domestic cosmetics industry to introduce 'Clean Beauty' certification, which excludes harmful ingredients. This aligns with the consumption trend driven by the MZ generation, which values environmental and animal protection.

Their pilot 'BeautyCycle' campaign, collecting empty cosmetic bottles, will be permanently expanded to approximately 1,300 stores nationwide(in Korea). Customers can return cleaned containers, which will then be recycled. The campaign accepts most cosmetic bottles, but excludes glass bottles, metal sprays, and certain cosmetic containers.

Olive Young also emphasizes the 'value consumption' trend through 'Conscious Beauty' activities. A promotion called 'Dajeongryeok Race' offers various benefits to participants.

An Olive Young representative said their aim is to spread the perception of value consumption through clean beauty and build a "good company" image for the MZ generation.


Baemin Launches 'BeautyCare SelectShop' and Restructures its Business

After Baemin withdrew from live broadcasting, it introduced 'BeautyCare SelectShop', which delivers cosmetics from 19 brands within 20-30 minutes, available from 9 AM to midnight. Discounts go up to 63%, allowing customers to conveniently purchase various brand products.

However, the beauty market is competitive. Many companies, including Kurly, Coupang, LotteOn, and Olive Young, have already entered the market. Olive Young's same-day delivery service 'Today's Dream' is particularly popular.

Following this, Baemin decided to focus on its primary food delivery business and 'Quick Commerce'. Their 'Baemin Store' offers rapid delivery for various categories, and they're expanding their digital product lineup. This shift aims to maximize Baemin's strengths in quick commerce, currently operating over 60 urban logistics bases (MFCs) nationwide.

**Baemin, short for "Baedal-ui Minjok," means "Delivery Nation" in English and is a popular South Korean food delivery app.


Beauty Industry Participates in the 'Zero Single-Use Items Challenge'... Promoting Eco-Friendly Management

The beauty industry has joined the 'Zero Single-Use Items Challenge', a nationwide eco-friendly campaign led by the Ministry of Environment. The campaign encourages less use of single-use items and more multi-use items. Participants post their involvement on SNS and nominate the next participant in a relay format.

Choi Hyun-gyu, the representative of Korea Kolmar, emphasized that using multi-use items reduces carbon emissions and helps prevent environmental damage and climate anomalies. He nominated Lee Joo-ho, the CEO of Gowoonsesang Cosmetics. Lee responded to the challenge through Dr. G's Instagram, emphasizing their sustainable beauty products and environmental initiatives, like eco-friendly packaging and a bottle collection campaign with 'TerraCycle'.

Lee Jin-ho, CEO of Olive International, also participated. He expressed the company's commitment to meeting both the Earth's and customers' needs. Olive International engages in various eco-friendly activities, using vegan products and FSC-certified packaging through brands like 'Be Project' and 'Peach Popo'.
Location: South Korea

Comments

Post a Comment

Popular posts from this blog

The 14th K-Beauty Expo in Korea is coming soon

Upcoming 14th K-Beauty Expo in Korea: An Overview The 14th K-Beauty Expo Korea is set to take place at KINTEX Exhibition Center from October 6th to 8th, 2022. This three-day event offers a comprehensive look at the present and future of the Korean beauty industry. Upcoming 14th K-Beauty Expo in Korea: How Big Is the Event? This year's K-Beauty Expo will feature 320 companies from roughly 20 countries. With multiple brands represented by each company, we expect to see over 400 booths—more than double last year's size. Around 100 international buyers will also be invited via KOTRA's global trade halls for an on-site export fair. Upcoming 14th K-Beauty Expo in Korea: What's On Offer? Special halls will be dedicated to various themes: hair care, clean beauty, and smart beauty. For the first time in three years, the expo will also host in-person export consultations. This is significant because the pandemic had previously caused a decline in such opportunities for beauty com...
Post a Comment
Read more

Types of pimples

Different types of Pimples(Acne) Pimple, aka Acne, appears out of nowhere and disturbs our skin even if we do provide special attention to our skin. Many people suffer and get stressed because of this pimple. To overcome this, some may use various cosmetics, some may receive dermatological treatment, and furthermore, some may apply drugs containing steroids. Your attitude to dealing with pimples is very reasonable and understandable. When I have a terrible pimple on my face in the mirror, I would first find out how to get rid of it right away and what to apply to my face. There are so many different kinds of pimples. What most people do get confused about is that they think all the different types of pimples grow from the very start having the kind.  In fact, that's wrong. Types of pimples are distinguished and are classified by their stage of growing. In this post, let's first look at the difference between the types of pimples we're fighting against, and how they're d...
Post a Comment
Read more

Misleading Claims in Microneedle Skincare Products: 82 Cases Identified

     Recently, microneedle skincare products have gained significant popularity, but Korea’s Ministry of Food and Drug Safety (MFDS) has uncovered that over 80% of these products being sold online are making false or exaggerated claims. After reviewing 100 online posts, the MFDS found that 82 of them violated Korea’s cosmetics regulations, leading to requests for the posts to be blocked by the Korea Communications Standards Commission. The misleading advertisements primarily claimed that microneedles could penetrate deep into the skin layers or promised immediate pore reduction, both of which are not scientifically validated for general cosmetic products. Microneedles are a medical technology designed to deliver substances into the deeper layers of the skin, typically used in drugs and medical devices. However, in the cosmetics industry, these products generally do not have the same capabilities. Some companies falsely advertised their products as having effects similar t...
Post a Comment
Read more