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Korean Beauty Trends & Industry News: 23-08-14

A woman with makeup on, Pabby cosmetic's poster for Korean Beauty Trends and News

CJ Olive Young Takes the Lead in Establishing a 'Clean Beauty Ecosystem'

CJ Olive Young is the first in the domestic cosmetics industry to introduce 'Clean Beauty' certification, which excludes harmful ingredients. This aligns with the consumption trend driven by the MZ generation, which values environmental and animal protection.

Their pilot 'BeautyCycle' campaign, collecting empty cosmetic bottles, will be permanently expanded to approximately 1,300 stores nationwide(in Korea). Customers can return cleaned containers, which will then be recycled. The campaign accepts most cosmetic bottles, but excludes glass bottles, metal sprays, and certain cosmetic containers.

Olive Young also emphasizes the 'value consumption' trend through 'Conscious Beauty' activities. A promotion called 'Dajeongryeok Race' offers various benefits to participants.

An Olive Young representative said their aim is to spread the perception of value consumption through clean beauty and build a "good company" image for the MZ generation.


Baemin Launches 'BeautyCare SelectShop' and Restructures its Business

After Baemin withdrew from live broadcasting, it introduced 'BeautyCare SelectShop', which delivers cosmetics from 19 brands within 20-30 minutes, available from 9 AM to midnight. Discounts go up to 63%, allowing customers to conveniently purchase various brand products.

However, the beauty market is competitive. Many companies, including Kurly, Coupang, LotteOn, and Olive Young, have already entered the market. Olive Young's same-day delivery service 'Today's Dream' is particularly popular.

Following this, Baemin decided to focus on its primary food delivery business and 'Quick Commerce'. Their 'Baemin Store' offers rapid delivery for various categories, and they're expanding their digital product lineup. This shift aims to maximize Baemin's strengths in quick commerce, currently operating over 60 urban logistics bases (MFCs) nationwide.

**Baemin, short for "Baedal-ui Minjok," means "Delivery Nation" in English and is a popular South Korean food delivery app.


Beauty Industry Participates in the 'Zero Single-Use Items Challenge'... Promoting Eco-Friendly Management

The beauty industry has joined the 'Zero Single-Use Items Challenge', a nationwide eco-friendly campaign led by the Ministry of Environment. The campaign encourages less use of single-use items and more multi-use items. Participants post their involvement on SNS and nominate the next participant in a relay format.

Choi Hyun-gyu, the representative of Korea Kolmar, emphasized that using multi-use items reduces carbon emissions and helps prevent environmental damage and climate anomalies. He nominated Lee Joo-ho, the CEO of Gowoonsesang Cosmetics. Lee responded to the challenge through Dr. G's Instagram, emphasizing their sustainable beauty products and environmental initiatives, like eco-friendly packaging and a bottle collection campaign with 'TerraCycle'.

Lee Jin-ho, CEO of Olive International, also participated. He expressed the company's commitment to meeting both the Earth's and customers' needs. Olive International engages in various eco-friendly activities, using vegan products and FSC-certified packaging through brands like 'Be Project' and 'Peach Popo'.
Location: South Korea

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