Korean Beauty Trends & Industry News: 23-08-01

Complex Conflict between Coupang and CJ Group: Commercial Dispute and Fair Trade

The feud between Coupang and CJ Group spreads across various sectors including food, retail, and OTT. Conflicts started over pricing issues of instant rice 'Hatban' and frozen dumplings 'Bibigo'. As both parties form alliances with different e-commerce companies, the dispute intensifies. Issues surrounding market dominance and online and offline market boundaries are emerging, with potential legal ramifications.

Cosmax Innovates with Quadruple Functionality in Cosmetics: Skin Barrier Restoration

Cosmax has developed the industry's first quadruple functional cosmetic product, adding 'skin barrier recovery' to existing features. The product aims to cater to consumers with weakened skin barriers and is planned for release later this year.

Recovery Trend in Cosmetics Export: Diverse Growth over Two Months

Korean cosmetic exports show signs of recovery, with diversification into 163 countries. July's export total reached $649 million, a 5.8% increase, ranking cosmetics as the third-highest promising consumer export item.

Coway and Jay&Coosh Penalized for Unregistered Multilevel Sales

Coway and J&Cosush have been sanctioned by the Fair Trade Commission for engaging in multi-level sales without registration. Both companies pledged to abolish their excessive incentive system and work towards lawful and fair business practices.

K-Beauty Shines in Japan: Tops Summer Cosmetic Sales

This summer, K-Beauty is again gaining attention in Japan's makeup market. According to eBay Japan, Korean products are leading in several categories, reflecting vibrant colors, diverse textures, and lasting quality.

eBay Japan Highlights K-Beauty Dominance: June Cosmetic Rankings

eBay Japan's June analysis reveals K-Beauty's exclusive popularity in the Japanese cosmetics market. With brands like Innisfree leading, K-Beauty continues to sweep the top ranks across categories, confirming a continuous growth trend and particular prominence during the summer season.

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Modamoda's Dye Shampoo: Banned but Eyeing Market Return

Defining Modamoda Shampoo Modamoda Shampoo, launched in Korea in 2021, was designed to naturally dye your hair through regular washing. The product's creator, Modamoda's CEO, was inspired by how bananas darken over time. The shampoo promised to avoid harmful dye ingredients such as PPDA, 5-diamine, and toluene sulfate. Instead, it was marketed as a 'self-coloring' shampoo, offering a fresh approach to hair color. Modamoda's Success Story In just five months, Modamoda generated domestic sales of 32 billion won and international sales of 28 billion won, becoming a sensation. The product's popularity even prompted criticism from rival companies, who accused Modamoda of exaggerated advertising. In March 2022, the company made an agreement with Target to sell their product in about 1900 stores across the U.S. Their success was further confirmed when they topped the Cosmoprof North America Awards 2022, standing out amongst 1,170 hair brands. The Hurdle: THB Ingredie...

The Modamoda Journey: From Safety Controversies to Reinvention

The Meteoric Rise and Subsequent Setback of Modamoda Launched in Korea in 2021, Modamoda Shampoo revolutionized the haircare market with its "self-coloring" formula, achieving billions in both domestic and international sales. But its rapid ascent was interrupted by safety concerns over 1-2-4-THB (1-2-4-trihydroxybenzene), an ingredient restricted by the European Union and scrutinized by food and drug administrations in both Korea and the U.S. due to its potential genotoxic effects. Emerging from the THB Controversy: A Reformulated Approach To navigate the murky waters of regulation, Modamoda returned to the lab. The company designed a new formula excluding THB, focusing on safer ingredients like 'Black Change Complex EX' and 'Polyphenols.' This new formula went through stringent safety verification and even secured an 'Excellent' rating from the German Dermatest. Yet, the new formula has ignited fresh debates, as it includes 'Black 401,' a sy...

Helena Rubinstein: Unveiling the Life and Legacy of a Cosmetics Pioneer

Helena Rubinstein (1872-1965) was more than just a name in the world of beauty; she was a trailblazer who revolutionized the cosmetics industry. From her modest beginnings in Poland to her reign as a global beauty titan, Rubinstein's journey remains an inspiration. Through her brand, Rubinstein pushed boundaries, championing the idea that beauty could be a powerful tool for women's empowerment. From Humble Beginnings to the Cosmetics Throne Helena Rubinstein was born in 1872 in Krakow, Poland. Leaving her homeland at a young age, she initially moved to Australia, where her career in the cosmetics industry began. Rubinstein noticed the harsh effects of the Australian sun on the skin and developed a cream to protect and moisturize it. This innovation led to the launch of Helena Rubinstein's first product, Valaze, a face cream formulated with herbs from the Carpathian Mountains. The success of Valaze was pivotal in Rubinstein's career, propelling her into the global cosme...

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