Skip to main content

Korea cosmetic brands reputation ranking: August 2022

1. LG Household & Health Care, 2. Amore Pacific, 3. Hyundai Bioscience, 4. HK Kolmar, 5. Amore G,
6. Hyundai Bioland, 7. Cosmax, 8. Tonymoly, 9. CLIO, 10. Aekyung...

Korea cosmetic brands reputation ranking: August 2022: Introduction

According to big data analysis, LG Household & Health Care ranked first in the brand reputation index as of August 2022, Amore Pacific ranked second, and Hyundai Bio ranked third.

This is the same ranking as July 2022. This ranking is given by comparing a total of six areas
  • participation index,
  • media index,
  • communication index,
  • community index,
  • market index,
  • and social contribution index.

Korea cosmetic brands reputation ranking: August 2022: Comparison

LG Household & Health Care, the No. 1 ranked brand, scored a brand reputation index of 4,630,505, down 11.99 percent from July last month. (Some of LG's well-known brands: Whoo, OHUI, and Sum37)

Amore Pacific ranked second, and had a brand reputation index of 4,130,864, down 16.83% from last month. (Some of Amore Pacific's well-known brands: Innisfree, HERA, and Sulwasoo)

Third-ranked Hyundai Bio has a brand reputation index of 1,918,284, down 4.63% from last month. (Hyundai Bio is a manufacturer.)

The reputation index of all brands fell compared to last month, which is believed to be due to the aftermath of the resurgent COVID-19 and the application of fear to the market.

Korea cosmetic brands reputation ranking: August 2022: Companies to Note

Compared to the brand reputation index, the companies that are doing well in the overall decline are as follows.
  • Barunson, ranked 12th, fell just 0.11% to 589,344 this month. (Barunson has a beauty platform called JOLSE.)
  • Genic, ranked 14th, achieved an astonishing 244.16 percent this month with a brand reputation index of 465,785. (Genic is a manufacturer.)

Source

- http://www.rekorea.net/

Comments

Popular posts from this blog

Modamoda's Dye Shampoo: Banned but Eyeing Market Return

Defining Modamoda Shampoo Modamoda Shampoo, launched in Korea in 2021, was designed to naturally dye your hair through regular washing. The product's creator, Modamoda's CEO, was inspired by how bananas darken over time.  The shampoo promised to avoid harmful dye ingredients such as PPDA, 5-diamine, and toluene sulfate. Instead, it was marketed as a 'self-coloring' shampoo, offering a fresh approach to hair color. Modamoda's Success Story In just five months, Modamoda generated domestic sales of 32 billion won and international sales of 28 billion won, becoming a sensation. The product's popularity even prompted criticism from rival companies, who accused Modamoda of exaggerated advertising.  In March 2022, the company made an agreement with Target to sell their product in about 1900 stores across the U.S. Their success was further confirmed when they topped the Cosmoprof North America Awards 2022, standing out amongst 1,170 hair brands. The Hurdle: THB Ingredie...

The Modamoda Journey: From Safety Controversies to Reinvention

The Meteoric Rise and Subsequent Setback of Modamoda Launched in Korea in 2021, Modamoda Shampoo revolutionized the haircare market with its "self-coloring" formula, achieving billions in both domestic and international sales. But its rapid ascent was interrupted by safety concerns over 1-2-4-THB (1-2-4-trihydroxybenzene), an ingredient restricted by the European Union and scrutinized by food and drug administrations in both Korea and the U.S. due to its potential genotoxic effects. Emerging from the THB Controversy: A Reformulated Approach To navigate the murky waters of regulation, Modamoda returned to the lab. The company designed a new formula excluding THB, focusing on safer ingredients like 'Black Change Complex EX' and 'Polyphenols.' This new formula went through stringent safety verification and even secured an 'Excellent' rating from the German Dermatest.  Yet, the new formula has ignited fresh debates, as it includes 'Black 401,' a sy...

Helena Rubinstein: Unveiling the Life and Legacy of a Cosmetics Pioneer

Helena Rubinstein (1872-1965) was more than just a name in the world of beauty; she was a trailblazer who revolutionized the cosmetics industry.  From her modest beginnings in Poland to her reign as a global beauty titan, Rubinstein's journey remains an inspiration. Through her brand, Rubinstein pushed boundaries, championing the idea that beauty could be a powerful tool for women's empowerment. From Humble Beginnings to the Cosmetics Throne Helena Rubinstein was born in 1872 in Krakow, Poland. Leaving her homeland at a young age, she initially moved to Australia, where her career in the cosmetics industry began. Rubinstein noticed the harsh effects of the Australian sun on the skin and developed a cream to protect and moisturize it. This innovation led to the launch of Helena Rubinstein's first product, Valaze, a face cream formulated with herbs from the Carpathian Mountains. The success of Valaze was pivotal in Rubinstein's career, propelling her into the global cosme...