Skip to main content

Riding the Wave of Veganism: Korea's Blossoming Vegan Makeup Trend

An Uprising Trend: Veganism in Korea


Vegan products, synonymous with eco-conscious consumption, are witnessing a surge in popularity, largely due to global warming concerns. As stated by the Korea Vegan Certification Institute, the certification count for vegan products has hit a whopping 2,500 from 2018 till date. 

Launched in 2020, the Vegan Standard Certification Institute has already certified over 500 vegan cosmetics. No longer confined to skincare, the vegan trend is revolutionizing the makeup market, setting the Korean vegan beauty market ablaze.

Understanding Vegan Standards and Assessing Global Market Potential


Vegan cosmetics, typically recognized for their non-animal origins, cruelty-free nature, and plant-based ingredients, have an encouraging growth trajectory. According to Research&Markets, the global vegan cosmetics market is expected to swell from $15.1 billion in 2021 to $26 billion in 2030.



Brands Leading the Vegan Wave


Major player LG Household & Health Care unveiled Freshian, a brand staunchly vegan down to its secondary ingredients. Freshian has gone eco-friendly with its packaging too, employing sugar cane-derived materials for folding boxes and corn starch for puffs. 

Pioneering vegan beauty brand ISOI continues to win over customers with its skincare-infused vegan makeup. ISOI's acquisition of the safety grade "Verified" mark from the EWG has only boosted its credibility.



The Path to Vegan Certification


In Korea, companies aiming to sell vegan-certified products have multiple options, not confined to domestic institutions. For instance, LCM's popular brand Muzigaemansion obtained vegan certification from the 'Vegan Society' for its 2022 launched lip tint, Objet Liquid. Korean cosmetic companies can seek vegan certification from the Korea Vegan Certification Institute, Vegan Standard Certification Institute, Vegan Society (British Vegan Association), or Eve Vegan (France Vegan Association).



Challenges Looming on the Horizon


While the need for procedures concerning vegan certification is gaining importance, practical reliability leaves much to be desired. The Ministry of Food and Drug Safety has accredited the Korea Vegan Certification Institute as a "certification agency for cosmetic labeling/advertising." 

However, standardization across all institutions remains elusive, with most adopting a document submission approach, leading to questions about reliability. Furthermore, certification and re-certification costs may inflate consumer prices, posing yet another challenge to overcome.


Conclusion


The vegan makeup trend in Korea is undoubtedly on an upward trajectory. Yet, for it to reach its full potential, standardization of certification processes, cost considerations, and reliability issues need to be addressed.



Sources:

  • Korea Vegan Certification Institute 
  • Vegan Standard Certification Institute 
  • Muzigaemansion 
  • Research&Markets 
  • LG Household & Health Care
  • Image by Gerd Altmann from Pixabay
Location: 대한민국

Comments

Post a Comment

Popular posts from this blog

Misleading Claims in Microneedle Skincare Products: 82 Cases Identified

     Recently, microneedle skincare products have gained significant popularity, but Korea’s Ministry of Food and Drug Safety (MFDS) has uncovered that over 80% of these products being sold online are making false or exaggerated claims. After reviewing 100 online posts, the MFDS found that 82 of them violated Korea’s cosmetics regulations, leading to requests for the posts to be blocked by the Korea Communications Standards Commission. The misleading advertisements primarily claimed that microneedles could penetrate deep into the skin layers or promised immediate pore reduction, both of which are not scientifically validated for general cosmetic products. Microneedles are a medical technology designed to deliver substances into the deeper layers of the skin, typically used in drugs and medical devices. However, in the cosmetics industry, these products generally do not have the same capabilities. Some companies falsely advertised their products as having effects similar t...
Post a Comment
Read more

Which sunscreen should I use, Inorganic or Organic?

Overview There are mainly two types of sunscreen: Physical and Chemical.  Inorganic sunscreens are also called Physical Sunscreen or Mineral Sunscreen. Organic sunscreens are also called Chemical Sunscreens. A term Inorganic and organic are derived from chemistry. * Organic Chemistry: The Study of Molecules Based on Carbon, Hydrogen, and Nitrogen * Inorganic Chemistry: The study of compounds other than organic chemicals A sunscreen can, of course, have both of these functions. It is called a Mixed sunscreen or a Combined sunscreen, and these days, many brands are developing products like this. Through this post, let's find out what inorganic and organic sunscreens are, and what sunscreens are most suitable for one to use. The difference between inorganic and organic sunscreen. Inorganic sunscreen is a sunscreen that forms a protective layer on the surface of the skin to block ultraviolet rays before they penetrate into the skin. Most product contains titanium dioxide and zinc oxid...
Post a Comment
Read more

Convenience Stores Redefine the Beauty Industry in Korea

     The landscape of Korea’s beauty industry is shifting, with convenience stores emerging as unexpected players in the cosmetics market. No longer confined to high-end department stores or specialty shops, beauty products have found a new home on the shelves of GS25, CU, and 7-Eleven. By embracing affordability and accessibility, these convenience store chains are disrupting traditional distribution channels, signaling profound implications for Korea's beauty sector. Affordable Beauty for the Value-Conscious Consumer      In an era of high inflation, consumers are prioritizing practicality and value. Convenience stores have stepped in to meet these demands, offering essential skincare products like sheet masks, sunscreens, and serums at prices ranging from $0.50 to $3. These items, often packaged in single-use portions, have gained immense popularity, particularly among Gen Z and Millennials. This strategic focus on affordability is not only a nod to you...
Post a Comment
Read more