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Korean Beauty Trends & Industry News: 24-03-04


Wando County Partners with France to Enhance Marine Healing and Biotech Industries

    Wando County in South Jeolla Province has partnered with France to advance its marine healing and biotechnology industries. As the first in Korea to open a marine healing center, Wando County has taken a leading role in this field. Recently, it signed a cooperation agreement with Valdys, a French marine healing company, to share marine healing programs and technical know-how. This partnership aims to develop and differentiate the marine healing industry and further activate the marine biotech industry.

The collaboration with Valdys is expected to enhance the professionalism of Wando County's marine healing programs and create synergy in marine biotech and cosmetic development. Valdys operates various marine healing programs, including seaweed massages, underwater cycling, aqua fitness, and sea mist treatments, and has recently ventured into eco-friendly cosmetics and skincare.

Wando County also visited renowned French cosmetic companies BCM and Phytomer to discuss the development and application of cosmetics using Korean seaweed. These companies produce marine-based cosmetics, with Phytomer particularly noted for its spa-exclusive luxury marine cosmetics developed and produced through eco-friendly methods in its own research lab.

Additionally, Wando County explored the introduction of sports rehabilitation functions at the Wando Marine Healing Center by visiting the Normandy Rehabilitation Center, which specializes in using seawater and seaweed powder for joint and neurological patient treatments.

Wando County's Mayor, Shin Woo-chul, expressed optimism that the agreement would enhance the professionalism of the Wando Marine Healing Center's programs and expects significant synergy in marine biotech and cosmetic development through international collaboration.


2024 Cosmetic Policy Direction and Safety Standards Seminar Scheduled

    The Korea Food and Drug Administration (KFDA) will host a seminar on March 19th at KINTEX in Ilsan for cosmetic operators and related organization officials. The seminar will cover the 2024 policy direction for the cosmetic sector, amendments to regulations, compliance requirements, quality safety standards, ingredient management, advertising standards, and the functional cosmetics evaluation system.

Additionally, the seminar will address the International Cooperation on Cosmetics Regulation (ICCR) activities, regulatory harmonization support, and strategies for navigating U.S. cosmetic regulations to support Korean cosmetic companies' international expansion and compliance with global safety regulations. The ICCR, a working-level committee discussing cosmetics safety and regulation, includes members from regulatory agencies and industry associations across 17 countries, including the U.S. and Japan.

The seminar will also offer guidance on cosmetic import procedures, support for small and medium-sized companies' overseas expansion, and cosmetic safety evaluation training.

Open for registration from February 28th, the seminar aims to assist cosmetic industry stakeholders in understanding and preparing for the 2024 cosmetic policies, with materials available on the website post-seminar.


Top Cosmetic Companies Announced for February 2024

    The Korea Corporate Reputation Research Institute has announced the top cosmetic companies based on corporate reputation for February 2024. The evaluation analyzed 22,922,025 pieces of big data on listed cosmetic companies from January 20th to February 20th, 2024, ranking AmorePacific, LG Household & Health Care, and Kolmar Korea at the top.

The brand reputation index, calculated from online activity data, includes participation, media, communication, community, market, and social contribution values. AmorePacific led with a reputation index of 4,552,158, despite a 5.00% decrease from the previous month. LG Household & Health Care followed with 3,007,039, a 13.87% decrease, while Kolmar Korea saw a significant 70.05% increase to 1,802,370.

Other notable companies include Hyundai Bio, Cosmax, Clio, Aekyung Industrial, Amore G, VT GMP, Coreana, TonyMoly, Able C&C, Neopharm, and Cosmecca Korea, with Hyundai Bio showing remarkable growth with a 140.10% increase in its brand reputation index to 1,697,445 compared to the previous month.

This announcement highlights the importance of maintaining positive corporate-consumer relationships. The Korea Corporate Reputation Research Institute continues to analyze and publish exemplary corporate reputation cases, measuring brand reputation changes monthly to build consumer trust and enhance corporate value.
Location: 한국

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