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Korean Beauty Trends & Industry News: 24-07-03

The K-Beauty Revolution Conquering the Global Beauty Market      Korean beauty products, known as K-Beauty, are rapidly rising in the global beauty market. By the end of last year, the number of cosmetic companies in Korea exceeded 31,524, tripling from 10,000 in 2017 in just six years. In the first half of this year alone, K-Beauty exports reached $4.81 billion, an increase of 17.8% from the previous year, making it one of the fastest-growing sectors, behind only semiconductors, computers, and ships. The key to K-Beauty's success lies in its rapid innovation and diverse product range. A recent example is American beauty influencer Darsie, who praised the K-Beauty brand Tirtir's dark-tone cushion foundation. Her positive review garnered over 38.8 million views and more than 10,000 comments, boosting Tirtir's new product to the top of Amazon's beauty category in the U.S. upon release. K-Beauty's strength in the global market is its quick product innovation. Japanese ...
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Korean Beauty Trends & Industry News: 24-06-11

CJ Olive Young's "Ollyoung Sale" Dominated by Local Small Brands      CJ Olive Young's recent "Ollyoung Sale" saw local small business brands sweep the top 10 in sales. The sale, which ran from May 31 for seven days, recorded all top 10 selling products from domestic small business brands. Independent brands, known as "indie cosmetics," make up over 80% of CJ Olive Young's product lineup. This sale highlighted summer essentials like sunscreens and soothing skincare products. Notable products included Dr.G Red Blemish Clear Soothing Cream, Torriden Dive-In Serum, Mediheal Madecassoside Spot Pad, and Round Lab Birch Juice Moisturizing Sunscreen. Brands like Dr.G, Round Lab, Mediheal, and Torriden each achieved an average daily sales of 1 billion KRW during the sale. Dr.G, a prominent small business brand, offers a variety of products including their bestseller cream, sunscreens, essences, and cleansers. Round Lab expanded their product line from ...
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Misleading Claims in Microneedle Skincare Products: 82 Cases Identified

     Recently, microneedle skincare products have gained significant popularity, but Korea’s Ministry of Food and Drug Safety (MFDS) has uncovered that over 80% of these products being sold online are making false or exaggerated claims. After reviewing 100 online posts, the MFDS found that 82 of them violated Korea’s cosmetics regulations, leading to requests for the posts to be blocked by the Korea Communications Standards Commission. The misleading advertisements primarily claimed that microneedles could penetrate deep into the skin layers or promised immediate pore reduction, both of which are not scientifically validated for general cosmetic products. Microneedles are a medical technology designed to deliver substances into the deeper layers of the skin, typically used in drugs and medical devices. However, in the cosmetics industry, these products generally do not have the same capabilities. Some companies falsely advertised their products as having effects similar t...
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