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Modamoda's Dye Shampoo: Banned but Eyeing Market Return

Defining Modamoda Shampoo Modamoda Shampoo, launched in Korea in 2021, was designed to naturally dye your hair through regular washing. The product's creator, Modamoda's CEO, was inspired by how bananas darken over time.  The shampoo promised to avoid harmful dye ingredients such as PPDA, 5-diamine, and toluene sulfate. Instead, it was marketed as a 'self-coloring' shampoo, offering a fresh approach to hair color. Modamoda's Success Story In just five months, Modamoda generated domestic sales of 32 billion won and international sales of 28 billion won, becoming a sensation. The product's popularity even prompted criticism from rival companies, who accused Modamoda of exaggerated advertising.  In March 2022, the company made an agreement with Target to sell their product in about 1900 stores across the U.S. Their success was further confirmed when they topped the Cosmoprof North America Awards 2022, standing out amongst 1,170 hair brands. The Hurdle: THB Ingredie...
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Helena Rubinstein: Unveiling the Life and Legacy of a Cosmetics Pioneer

Helena Rubinstein (1872-1965) was more than just a name in the world of beauty; she was a trailblazer who revolutionized the cosmetics industry.  From her modest beginnings in Poland to her reign as a global beauty titan, Rubinstein's journey remains an inspiration. Through her brand, Rubinstein pushed boundaries, championing the idea that beauty could be a powerful tool for women's empowerment. From Humble Beginnings to the Cosmetics Throne Helena Rubinstein was born in 1872 in Krakow, Poland. Leaving her homeland at a young age, she initially moved to Australia, where her career in the cosmetics industry began. Rubinstein noticed the harsh effects of the Australian sun on the skin and developed a cream to protect and moisturize it. This innovation led to the launch of Helena Rubinstein's first product, Valaze, a face cream formulated with herbs from the Carpathian Mountains. The success of Valaze was pivotal in Rubinstein's career, propelling her into the global cosme...
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The Modamoda Journey: From Safety Controversies to Reinvention

The Meteoric Rise and Subsequent Setback of Modamoda Launched in Korea in 2021, Modamoda Shampoo revolutionized the haircare market with its "self-coloring" formula, achieving billions in both domestic and international sales. But its rapid ascent was interrupted by safety concerns over 1-2-4-THB (1-2-4-trihydroxybenzene), an ingredient restricted by the European Union and scrutinized by food and drug administrations in both Korea and the U.S. due to its potential genotoxic effects. Emerging from the THB Controversy: A Reformulated Approach To navigate the murky waters of regulation, Modamoda returned to the lab. The company designed a new formula excluding THB, focusing on safer ingredients like 'Black Change Complex EX' and 'Polyphenols.' This new formula went through stringent safety verification and even secured an 'Excellent' rating from the German Dermatest.  Yet, the new formula has ignited fresh debates, as it includes 'Black 401,' a sy...
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